Wellness Industry in India Essay Example Essay Example

Wellness Industry in India Essay Example Paper Wellness Industry in India Essay Introduction INTRODUCTION In India, a country where traditional medicinal and health practices like Ayurveda and yoga have promoted the idea of mental and physical wellbeing since ancient times, a new concept of wellness is emerging. No longer limited to health, nutrition and relaxation, the new multi-dimensional definition of wellness encompasses the individual’s desire for social acceptance, exclusivity and collective welfare. WELLNESS INDUSTRY The 2009 FICCI-Ernst Young (EY) Wellness – Exploring the Untapped Potential report classifies the Indian wellness industry into two segments: wellness services and wellness products. Expected to grow dramatically in the next years, both the segments offer great opportunities to wellness providers. At the end of 2008, the overall industry was estimated at around INR 27. 000 crore (EUR 4. 05 billion1), of which INR 11. 000 crore (EUR 1. 65 billion) represented by the services segment and the rest by the products segment. WELLNESS INDUSTRY SI ZE AND SEGMENTATION (EUR billion) 1,65 41% Wellness Products Wellness Services 2,4 59% Source: Ernst Young and FICCI According to the study, the wellness industry has the potential to sustain a compound annual growth rate of more than 14% till 2012, with the wellness services market expected to witness an annual growth of approximately 3035% till 2014. 1 The conversion rate utilized in this report is 1 INR = 0. 015 EUR. WELLNESS INDUSTRY PROJECTIONS (EUR billion) 7,00 6,00 6,00 5,00 4,05 4,00 3,00 2,19 2,00 1,00 2009 2010E 2011E 2012E Source: Ernst Young and FICCI 5,26 4,62 3,84 2,90 1,65 Wellness Industry Wellness Services Geographically, South India is much ahead in terms of wellness, with an average of 34. wellness centers per 100. 000 households, compared with 13. 6 for the North, 12 for the West and 10. 1 in the East. AVERAGE NUMBER OF WELLNESS CENTERS IN INDIA 0 South North West East 13,6 12 10,1 Source: Ernst Young and FICCI 5 10 15 20 25 30 35 34,4 40 The report depicts t he overall wellness industry as highly unorganized, with the organized sector limited to less than 50 percent of the industry. The industry’s disorganization and fragmentation open further opportunities for international wellness players to capture a large share of the market. Wellness Industry in India Essay Body Paragraphs Wellness services From massages to cardio sessions, from steam baths to ago puncture, from slimming programs to beauty treatments, the wellness services segment includes all the facilities, centers and in general domestic and international players which offer Indian customers wellness solutions. Recent trends in the wellness services sector Spas: As per the FICCI-EY study, rejuvenation services – including spas, alternative therapies, Ayurveda treatments and beauty services – is expected to witness a 30 percent growth till 2014. In its 2009 report, SpaFinder Inc. counted over 2. 300 spas operating in India, with over 700 to open by 2012 and generating revenues for approximately EUR 264 million annually. NUMBER OF SPAS IN INDIA (PROJECTION) 3500 3000 2500 2000 1500 1000 500 0 2009 Source: SpaFinder Inc. + 700 spas 3000 2300 2012 A distinct trend visible in the Indian wellness market is the opening of spas in the mid-price category. No longer exclusivity of 5-stars hotel guests, standalone spas with a more affordable price-value equation are filling a gap that was missing in the market2. Gyms: Assessed at around INR 500 crore (EUR 75 million) in 2009, the gym market in India is quickly developing. As per the FICCI-EY study, fitness services – comprising gyms and slimming centers – will grow by more than 25 percent till 2014. According to the consultancy firm Deloitte and the US-based International Health, Racquet Sportsclub Association, the number of people using health clubs in India currently stands at 0. 23 million. Of this, experts say 40 percent are women3. HEALTH CLUB USERS PENETRATION RATE 2 3 Wellness industry unaffected by recession, liveMint, The Wall Street Journal, Jun 14, 2009. Gym becoming social networking hub, The Economic Times, Aug 14, 2009. 0,0% US Australia New Zealand Singapore Hong Kong India 0,4% 5,0% 10,0% 15,0% 20,0% 17,0% 12,4% 10,8% 6,5% 3,9% Source: Deloitte International Health, Racquet Sportclub Associa tion The still low penetration rate, combined with the success of the fitness reality show Biggest Loser Jeetega, which featured gym equipment of the Italian manufacturer Technogym SpA,suggests there is still plenty of room for new centers to open in India. Hotels and restaurant: A further trend, emerging as a consequence of the significant number of lifestyle diseases which affects the country — India accounts for 60% of global cardiac illnesses and has over 50 million diabetics — is the emergence of hotels as health destinations, offering special menus and fitness programs4. Many restaurants are also starting to propose their health-conscious customers special menus. Main international and national players of the wellness services sector Overall, more than 15 international players in the wellness product and service space have entered India in the recent past and are aggressively expanding in the country. Just to name one, the US-based largest international gym chain in the world, Gold’s Gym has opened 48 gyms since its arrival in India in 2002. This increasing competition from multinationals has compelled national players – including Reliance, Dabur, Manipal Group of Companies, Dr. Batra’s, Kaya Health Clinic – to strengthen and speed up their market expansion strategies. To support the growth, after Talwalkars– one of the leading gym chains in India, with over 100 branches across 50 cities in the country, and over 100. 000 members – and Birla Pacific Spa, also the healthcare and beauty treatment provider Goodwill Hospitals, the drug retail chain Apollo Pharmacy, the diagnostics chain Super Religare Laboratories and the eye care firm VasanEyecare are planning to go public in the next 12 months5. 4 Wellness on the menu, liveMint, The Wall Street Journal, Jul 29, 2011. 5After Birla Pacific Spa and Talwalkars niche beauty and wellness companies planning for IPO, The Economic Times, Aug 25, 2011. While sub standard facilities and a lack of qualified staff still characterize the domestic wellness scene, this unsatisfying picture opens further opportunities to international players, which will bring to India their sets of standards of procedures and training programs. Wellness products Including various types of â€Å"modified† foods (e. g. , fat free, low calories, energetic, reinforcing), oils, supplements, integrators, and personal care products, wellness products are gaining more and more space in Indians’ purchase basket. No longer limited to preventive or supportive nutrition, the wellness product portfolio reflects a mix of indulgence, invigoration and narcissism6. Health and wellness foods market Tata Strategic Management Group (TSMG) has estimated theIndian health and wellness foods market being worth INR 10. 150 crore(EUR1. 52 billion) in 2009, with the potential of rising at a compounded annual growth rate of 32. 5 percent to INR 55. 000crore (EUR 8. 24 billion) by 2015. 6 Impulse and Lifestyle Products Define the FMCG Future in India, Roosevelt D’souza, Executive Director, The Nielsen Company, March 4, 2011. HEALTH AND WELLNESS FOODS PROJECTION (EUR billion) 9,00 8,00 7,00 6,00 5,00 4,00 3,00 2,00 1,00 2009 2010E 2011E 2012E 2013E 2014E 2015E Source: TSMG 8,24 + 32. 5% 4,69 3,54 2,67 1,52 2,01 6,21 To capture the growing demand, food brands are in a race to launch new products. Himalaya International’s natural fruit yoghurt, Parle Products’s baked chips, Amul’s range of functional products (including energy drinks, probiotic ice-creams, probiotic lassi and curd, high calcium milk and reduced salt butter), Frito Lay’s trans-fat and MSG free products, ITC Food’s low cholesterol products, gut beneficial foods are just few examples7. Sugar-free products With diabetes increasing at an alarming rate –the number of people with diabetes was over 45 million in 2010 and is expected to rise to 69. 9 m illion by 2015 –, obesity, hypertension and other lifestyle-related disorders, sugar-free product variants are gaining more space on the retail shelves. While Indians have begun to show a liking to sugar-free products, sugar substitutes (often referred to as â€Å"sweeteners†) do not receive the same welcome. In fact, sweeteners are not yet considered a low-calorie sugar substitute, but a product for people suffering of lifestyle diseases8. Nutraceuticals market Within the wellness products segment, the nutraceuticals market – merger of the words â€Å"nutrition† and â€Å"pharmaceutical† indicating functional foods, beverages and dietary supplements which provide health and medical benefits – is expected to grow exponentially. The 2009 FICCI-EY Nutraceuticals – Critical supplement for building a healthy India estimated the market to be around INR 44 billion (representing one 7 8 Insights on Indian market, NutriConnect, 2009. Sweet eq uilibrium, Progressive Grocer, December 2010. percent of the global INR 5. 148 billion nutraceutical market), growing by an annual 18 percent since 2006, much faster than the global 7 percentaverage. INDIA’S NUTRACEUTICAL GLOBAL MARKET SHARE AND SEGMENTATION Rest of EU; 6% Switzerland ; 3% Italy; 3% UK; 2% France; 6% Germany; 5% Japan; 22% 14% Others; 9% US; 36% Functional foods Rest of Asia; 7% Functional beverages India; 1% Dietary supplements Source: Ernst Young and FICCI 2% 54% Source: Frost Sullivan, Cygnus Growth drivers are: the increasing affluence of working population with changing lifestyles; the reduced affordability of sickness related expenditures (with the Out-ofpocket expenditure constituting 64 percent of healthcare expenditures in India – against the global average of 18 percent – and the average cost of in-patient treatment doubled in the decade 1995-20059); the increasing awareness and media penetration; Andthe increased accessibility to su ch roducts, due to the emergence of new distribution channels. Moreover, due to their high prices compared to conventional foods, the lack of credibility of their benefits among costumers, and the not-yet-implemented regulatory framework, the latent market for nutraceutical products is estimated to be two to four times the existing market size. CONCLUSIONS In India, a new multi-dimensional definition of wellness is emerging, encompassing the individual’s desire for social acceptance, exclusivity and collective welfare. Be it in the services or product sector, the wellness industry in India is showing bright opportunities to wellness providers, especially international players. 9 WHO statistical information system, 2008. 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A Single Mom and School.

A Single Mom and School. A Single Mom and SchoolI am a twenty-eight year old single parent. I have four children, three boys and agirl, their ages are eleven, eight, five, and one. My life is pretty hectic. I love mychildren more than anything in the world, I would not send them back now if I could.But, sometimes I can't help but thinking how different and easier my life would be if Iwould have waited until I accomplished my goals. Sometimes I sit, looking around at thepeople who are younger than me, and I think that this was supposed to be what I amdoing, or should have done. Since I am twenty-eight I should have been graduated fromcollege. I envy those who were able to go straight to college after high school and get tolive on campus. I was not able to experience, the "college life".Nursing HomeI wanted to go to ClarkState in Atlanta, Ga. but was unable to because I had a child.I had my first son at the age of sixteen; I was a junior in high school. My motherwas furious and my father didn't talk to me for a long time. Everyone was convinced thatI would not graduate from high school, and make anything of myself. But I had otherPlans, for my family. It really disappointed me that they had not faith in me. I wasdetermined to prove all of them wrong. I graduated from high school, I went to atechnical school for Medical Assisting. It was a ten month program. Mainly I chose thatschool because it was convenient to home. I also had a friend that I went to high schoolwith that was attending the school also. Since she had a car and...

Conflict Resolution Essay Example | Topics and Well Written Essays - 500 words

Conflict Resolution - Essay Example   My main means of relieving stress is through singing. Therefore, during tense situations, I sing, thus engaging my mind in an activity. b). Recognize and manage emotions- when faced with a conflict, I recognize and understand my emotions as well as emotions from other people. This assists me in ensuring I communicate effectively and appropriately thereby, smoothing over disagreements (Segal, Boose, & Smith, 2013). Moreover, I am strongly connected to my feelings and therefore, have the ability to face and tackle differences arising at home, work, or any social place. c) Improvement on nonverbal skills - when faced with conflict, I do pay close attention to the nonverbal signals of the other individual. This assists me in understanding statements from the person and thus, able me to respond in a suitable manner while getting to the base of the problem (Segal, Boose, & Smith, 2013). Moreover, I use a calm tone and show a concerned facial expression, which facilitates tension diffusion. d). Use of humor and play – during a conflict situation, I normally communicate in a humorous and playful manner and this minimizes confrontations, and thus resolve disagreements. Moreover, humor ensures that I communicate feelings and ideas that otherwise would be hard to express (Segal, Boose, & Smith, 2013). I agree to disagree with someone by first recognizing similar viewpoints and listening to his or her reasons for the viewpoints. Afterwards, I proceed to the points we disagree on. We engage in constructive arguments where both parties defend their views and perceptions and try to convince one another (Segal, Boose, & Smith, 2013). In case the person lacks strong and convincing points to defend his perception, I disagree with him and terminate the argument.   

The development of the legend of King Arthur Research Paper

The development of the legend of King Arthur - Research Paper Example He is thought to have fought during the Dark Ages warrior of the Celts. The mythological structure that followed his history was based on his reign in the Dark Age. However, there is no common agreement that the legend existed either as an individual or in the form of composite of several persons. The relationship between Saxons and Celts in Britain has helped authors to explain the development of the legend (Castleden 226). He became famous for during a time when there was social unrest and erratic moral stability in Britain. He was the only military leader whom people thought could bring law and order back in the famous paradise of the west. King Arthur had relationship with Queen Guinevere, who allegedly had an affair with Lancelot (Castleden, 229). Lancelot was one of the best knights and a member of the Knights of the Round Table. The tale of King Arthur tells of his deadly conflict with his nephew and son Mordred. He king was turning down son’s quest for the Holy Grail. King Arthur’ stories developed during the 5th century when Britons were fighting Saxon advance to the paradise of the west. The Saxons were forced back to the Cornwall and Wales, and their territory became what is presently known as England. The Welsh narration of King Arthur mentions a foreign leader who helped Britons to hold Saxons at bay. The Welsh chronicles explain that the Saxons had no intentions with the exploits of King Arthur (Caerleon.net). Historia Britonum is one of the first references to how the legend developed and is a compilation of Welsh Chronicles in 830 AD. The chronicles describe King Arthur as a warrior who braved twelve battles during his reign. The legend fought the battler of Mount Badon and City if the Legion to mentioned a few of the battles he helped Britain to win (Caerleon.net). Geoffrey of Monmouth also helped to develop King Arthur’s stories. Geoffrey narrates King Arthur as a

How reliable is the Hypervisor Dissertation Example | Topics and Well Written Essays - 10000 words

How reliable is the Hypervisor - Dissertation Example Each of the ports can be customized to function in the manner desired by the user to suit the requirements intended. In the virtual networks, the vSphere standard switch functions as the physical Ethernet switch. It senses the virtual PCs appropriately linked to every virtual port and uses the signals to control the network. The hypervisor technology of VMware vSphere 5 serves a significant function in the management of the virtual network systems. The invention of bare-metal VMware ESX in 2001 extensively improved the effectiveness and reliability of networks, which in turn drew several users into the application of the technology in generating virtual technology. The hypervisor has raised the standards for security and efficiency of virtual networking systems due to its magnificent performance. ESXi can be integrated in several network application to facilitate improvement of quality in service provision and to increase the centralized of administration services. This paper outline s the creation of a virtual network using Vmware ESXI 5 and installed in three OSs; Windows 7, Windows xp 32-bit and 64-bit in a real scenario. It also outlines the security hardening of the hypervisor using various security measures including nmap software. The paper further outlines the advantages and disadvantages of the Vmware ESXI 5 by conducting a SWOT analysis of the virtual network created. 4 Chapter 1 5 1.1Introduction 5 VMware maintains the leading position as the supplier virtualization solution via their vSphere suite of services founded on the ESXi hypervisor (VCRITICAL, 2010). The fifth edition of the product is the most useful of all because it provides the user with the most remarkable service that one can imagine. Although the software is offered free without any restrictions or limitations, users are required to login into VMware website and register to acquire a license key to download, install and activate the product. The new ESXi has several features, which giv e its users a wonderful experience in their applications. One should consider a few issues before installing the software. One of the issues is whether the hardware is compatible with the product and sufficient to run the product and whether the OS installed in the PC is adequate to run it. It is thus necessary to consider the hardware requirements for this product because it is critical towards the running of the product. The VMware ESXi when installed in a system hardware, provides a strong virtualization experience between the hardware and the OS. ESXi normally divides a physical server into several protected and moveable virtual systems that can operate alongside each other on the one physical server. Every virtual system stands for a whole system composed of processors, RAM, networking and BIOS in such a manner that an OS and software features can be set up and operated in the virtual system without any customization (VCRITICAL, 2010). Virtual systems are also entirely separate d from one another by the virtualization cover thus avoiding a situation where a malfunction of one of them distresses the others. The distribution of physical server essentials among several virtual systems enhances hardware use and surprisingly cuts on the operational expenses. The virtual networking ability of the ESXi enable users to create multifarious networks among virtual systems linked to one host or

Marx Materialist Conception of History

Marx Materialist Conception of History What is materialist about Marxs view of history? Introduction Marx himself never fully outlined his materialist theory of history, though ‘it occurs in fragmentary form in all his early work written during the years 1843-48, and is taken for granted in his later thought’ (Berlin, 1979: 56) thus it was left to later theorists to deduce it from his early work. In order to understand what is ‘materialist’ about Karl Marx’s view of history we must first situate his theory within the context in which he worked, for in developing his materialist theory of history Marx was heavily influenced by the theories of Hegel: for not only was Hegel the dominant philosopher in Prussia at the time, but Hegel also influenced Marx in his choice of doctoral dissertation. He chose a study of the materialist philosophies of Democritus [†¦] and Epicurus, a Hellenistic philosopher who wrote under the shadow of Aristotle in precisely the same way as the Young Hegelians seemed to be under the shadow of Hegel (Hampsher-Monk, 2001: 487). Indeed, Marx has often been linked to the group referred to as the ‘Young Hegelians’ (Williams, 2003: 489) and which included Bruno Baure, Max Stirner, Ludwig Feuerbach and David Strauss (Hampsher-Monk, 2001: 485-489) even though Hegel was long dead by the time Marx started his studies. Believing, as I do, that it is not possible to understand Marx’s materialism without first understanding Hegel’s idealist view of history, in the first section I provide a, very brief, overview of Hegel’s philosophy of history. In the second I examine Marx’s theory of history, demonstrating how he overturns Hegel’s idealist schema so that instead of being driven by ideas for Marx history is driven by inherent tensions within the mode of production: it is class based (Berlin, 1979: 59) and therefore materialist. In the conclusion I summarise my argument, highlighting the commonalities between the thought of Hegel and Marx whilst concluding that whilst Heg el was indeed an idealist, Marx’s view of history was undeniably materialist in that it was ultimately concerned with productive relations but, nonetheless, Marx remained idealistic in his methodology due to the influence of Hegel on his work. Hegel and Historical Idealism Georg Wilhelm Friedrich Hegel (1770-1831), pre-eminent philosopher at Jena, Heidelberg and later Berlin Universities (Hampsher-Monk, 2001: 409) came to dominate German Philosophy in the Nineteenth Century. He was himself heavily influenced by previous philosophers, including Rousseau (1712-1778), Descartes (1596-1650), Kant (1724-1804), Herder (1744-1803) and those thinkers of the Scottish Enlightenment (see Hampsher-Monk, 2001: 412-421). Hegel developed his ‘comprehensive’ theory of history through an in-depth examination of religion,[1] for he believed that religion, rather than being irrational, was ‘the way in which men generally achieve the consciousness of their being’ (Hegel in Hampsher-Monk, 2001: 416). For Hegel, history is the process of the unfolding of the ‘eternal, universal Spirit’ (Berlin, 1979: 57) toward absolute knowledge or self-consciousness: that is, down through history man has been increasingly freed from nature or necessi ty via the dialectic, ‘a constant logical criticism’ (Berlin, 1979: 58; Taylor in Marx and Engels, 1985: 8). Hegel thus argued that it was possible to identify in each historical epoch a dominant set of ideas and its negation (Taylor in Marx and Engels, 1985: 8), later termed thesis and anti-thesis, the emerging synthesis being progress. His view of history is therefore teleological and stagist; he believed it to be rational and progressive, moving toward improvement in distinct steps through the actions of ‘world historical individuals’ (Hampsher-Monk, 2001: 419; 480). For Hegel then, history is driven forward by ideas; it is, ultimately, idealist: ‘all change is due to the movement of the dialectic, that works by a constant logical criticism, that is, struggle against, and final self-destruction of, ways of thought and constructions of reason and feeling’ (Berlin, 1979: 58). Further, Hegel, following Rousseau and influenced by the Ancient Greeks, believed that true freedom was to be found through, rather than against the state, thus opposing the negative freedoms of liberal thought (Hampsher-Monk, 2001: 415, 424; 463): he argued that law and rights are products of man’s mastery over nature, rather than a continuation of the rights of nature as in Locke (Hinchman, 1984: 25), and that therefore equality is created in society via the act of mutual recognition (Hampsher-Monk, 2001: 440) and which he illustrates with the mythical encounter between the master and the slave.[2] Therefore, for Hegel, the state is not oppressive, but li berating as it presents the means by which ‘man’ is able to realise his own freedom. It was both this idealism and this freedom via the state that Marx, following Feuerbach, sought to invert. Marx and Historical Materialism So, for Hegel, history or social change was the result of tensions between different ideas, between thesis and anti-thesis. Karl Marx (1818-1883) however, via his critique of Hegel, was to overturn this theory, turning the idealist schema into a materialist one: for Marx, rather than history being the result of ideological tension it was the result of tensions between the classes (Berlin, 1979: 59): in short, he sought to invert Hegelian idealism ‘the weapon of criticism cannot replace the criticism of weapons, and material forces must be overthrown by material force (Marx, 1975: 251) in that he believed it was not ideas that drives history but the relations of production (Marx, 1975: 384). In short, Marx believed that it is practical activity by real humans that counts, and not the conceptual activity of Hegel, and it is economic history that is most important of all (Hampsher-Monk, 2001: 500; 513): in short his history was materialist. Following Hegel, Marx believed that the ‘history of humanity is a single, non-repetitive process, which obeys discernable laws’ (Berlin, 1979: 57), but he disagreed with Hegel’s idealism, following the critique of Hegel by Feuerbach in believing that such idealism was in fact a ‘mystification’ (Berlin, 1979: 57) he instead argued that the point of philosophy was to change the world (Marx, 1975: 244-245): ‘Philosophers have only interpreted that world, in various ways; the point, however, is to change it’ (Marx in Hampsher-Monk, 2001: 512) via praxis, or practical philosophy (Bottomore, 1979: 6). Further, unlike Hegel, Marx did not believe that Religion was ‘the way in which men generally achieve the consciousness of their being’ (Hegel in Hampsher-Monk, 2001: 416), but instead was made by man; it is an ‘inverted consciousness of the world [†¦] at one and the same time the expression of real suffering and a protest against real suffering [†¦] it is the opium of the people’ (Marx, 1975: 244, original emphasis). He also distanced himself from Hegel’s dislike of the empirical sciences (Berlin, 1979: 67); instead his practical philosophy seeks, like the empirical sciences, to be emancipatory. He argued that, when examining each historical epoch, it was possible to isolate the key tension; that is, like Hegel who argued that thesis and anti-thesis pushed history forward, for Marx it was a key socio-economic tension which led to revolution and so pushed forward history: ‘the ancient world gave way to the medieval, slavery to feudalism, and feudalism to the industrial bourgeoisie’ (Berlin, 1979: 64). In short: ‘all history has been a history of class struggles, of struggles between dominated and dominating classes at various stages of social development’ Marx and Engels, 1985: 57). Thus, rather than the actions of the ‘world historical individuals’ of Hegel (Hampsher-Monk, 2001: 480) for Marx it was the actions of an entire class in the future this was to be the proletariat that drives progress: ‘one particular class undertakes from its particular situation the universal emancipation of society (Marx, 1975: 254). Each revolution in the past, itself the result of the classes’ material circumstances, or the mode of production, had contributed to historical progress. Thus, rather than the idealist history of Hegel, for Marx history is materialist; it is the result of actual conflict in the real world, conflict which is the result of material forces (Taylor in Marx and Engles, 1985: 9; 18). Hegel’s idealism becomes, under Marx, a method (Hampsher-Monk, 2001: 489) which reveals that while the state may make men formally free, this freedom is in fact only abstract (Hampsher-Monk, 2001: 492-493) as people are actually embedded in the relations of production and are therefore unequal. Conclusion I have simplified Marx’s philosophy here, and thus missed the importance of thinkers such as Rousseau, Voltaire, Saint-Simon, Bauer and the Scottish Enlightenment on the development of this thought (Bottomore, 1979: 4-11; Hampsher-Monk, 2001). Also, some authors, including Althusser, have argued that Marx should be divided into early and later Marx (Williams, 2003: 491); with the early stage representing his humanist phase, whilst the later his ‘mature’ work, being where he developed his materialist, social scientific view of history (Williams, 2003: 491). In this essay, however, I have concentrated on his early work in order to demonstrate the materialist nature of his understanding of history: I have done this for two reasons; firstly, I feel that to divide Marx’s philosophy into early and late stages misses the continuity of his thought; secondly, by concentrating on his critique of Hegel, a critique to which he does not return to in his later work, I ha ve been able to demonstrate both his continuation of, and opposition to, the idealism of Hegel’s philosophy of history: for while Marx undeniably sought to overturn Hegelian philosophy, ‘the framework of the new theory is undeviatingly Hegelian’ (Berlin, 1979: 57). Indeed, recent scholarship appears to stress the continuity between Marx’s and Hegel’s thought: ‘Marx and Hegel can be usefully read as sharing a common emancipatory theory of human social history, tempering any putative epistemological break between them’ (Williams, 2003; 495-495). Both believed that poverty was the result of commercial society, rather that the result of misfortune or individual failings and that such poverty entails alienation (Hampsher-Monk, 2001: 456-457); both are positive when describing organizations in which men pursue common goals, for Hegel via the corporation (Hampsher-Monk, 2001: 459) for Marx via the establishment of communism (Marx and Engles, 1 985). However, whereas for Hegel history was driven forward by ideas and the actions of ‘world historical individuals’ (Hampsher-Monk, 2001: 480), for Marx it was to be the actions of an entire class, the proletariat, that would drive progress and bring about communism and whilst both theorists share a concern with alienation, for Marx this alienation is the result of material forces: ‘the process by which man creates things out of nature, comes to be dominated by those creations, but will finally overcome that alienation through recovering control of his own (material) creations’ (Hampsher-Monk, 2001: 499). For Marx, therefore, history is ultimately materialist. Bibliography Berlin, Isaiah (1979 [1973]) ‘Historical Materialism’, Karl Marx, Bottomore, Tom (Ed.), Oxford: Basil Blackwell, pp. 56-68. Bottomore, Tom (1979 [1973]) ‘Introduction’, Karl Marx, Bottomore, Tom (Ed.), Oxford: Basil Blackwell, pp. 4-42. Hampsher-Monk, Iain (2001 [1992]) ‘G.W.F. Hegel’ and ‘Karl Marx’, A History of Modern Political Thought: Major Thinkers from Hobbes to Marx, Oxford: Blackwell, pp. 409-482; 483-561. Hinchman, Lewis P (1984) ‘The Origins of Human Rights: A Hegelian Perspective’, The Western Political Quarterly, Vol.37, No. 1, pp. 7-31. Marx, Karl and Engles, Friedrich (1985 [1888]) The Communist Manifesto, Introduced by Taylor, A.J.P. (Ed.), Moore, Samuel (Trans.), London: Penguin Classics. Marx, Karl (1975) ‘A Contribution to the Critique of Hegel’s Philosophy of Right: Introduction (1843-4)’ and ‘Economic and Philosophical Manuscripts’, Early Writings, Colletti, Lucio (Ed.), Livingstone, Rodney and Benton, Gregory (Trans.), London: Penguin, pp. 243-257; 279-400. Williams, Michael (2003) ‘Review Article: Marx and Hegel: New Scholarship, Continuing Questions’, Science and Society, Vol. 67, No. 4, pp. 489-496. 1 Footnotes [1] Art, religion and philosophy all represented, for Hegel, the development of the consciousness, with art being intuition in material form, religion ‘truth in a veil’, while philosophy was self-reflection (Hampsher-Monk, 2001: 476). [2] In this encounter, which is a life and death struggle for mutual recognition, the loser becomes the ‘slave’ as he submits to the others will rather than face death, while the winner becomes the ‘master’: he has obtained the recognition of the slave but only by becoming dependant on the slaves labour. The slave becomes a labourer, but recognises his own worth through his own labour: he experiences self-hood through his impact on the physical world. The master’s selfhood is confirmed by the slave’s submission, but it is a negative identity; in order to attain true self-hood the master must recognise the other as equal. Society is thus the result of mutual recognition (see Hampsher-Monk, 2001: 426-427; Hinchman, 1984).

Computers And Marketing :: essays research papers

Computers And Marketing Marketing is the process by which goods are sold and purchased. The aim of marketing is to acquire, retain, and satisfy customers. Modern marketing has evolved into a complex and diverse field. This field includes a wide variety of special functions such as advertising, mail-order business, public relations, retailing and merchandising, sales, market research, and pricing of goods. Businesses, and particularly the marketing aspect of businesses, rely a great deal on the use of computers. Computers play a significant role in inventory control, processing and handling orders, communication between satelite companies in an organization, design and production of goods, manufacturing, product and market analysis, advertising, producing the company newsletter, and in some cases, complete control of company operations. In today's extremely competitive business environment businesses are searching for ways to improve profitability and to maintain their position in the marketplace. As competition becomes more intense the formula for success becomes more difficult. Two particular things have greatly aided companies in their quests to accomplish these goals. They are the innovative software products of CAD/CAM and, last but not least, the World Wide Web. An important program has aided companies all over the world. Computer- aided design and computer-aided manufacturing (CAD/CAM) is the integration of two technologies. It has often been called the new industrial revolution. In CAD, engineers and designers use specialized computer software to create models that represent characteristics of objects. These models are analyzed by computer and redesigned as necessary. This allows companies needed flexibility in studying different and daring designs without the high costs of building and testing actual models, saving millions of dollars. In CAM, designers and engineers use computers for planning manufacturing processes, testing finished parts, controlling manufacturing operations, and managing entire plants. CAM is linked to CAD through a database that is shared by design and manufacturing engineers. The major applications of CAD/CAM are mechanical design and electronic design. Computer-aided mechanical design is usually done with automated drafting programs that use interactive computer graphics. Information is entered into the computer to create basic elements such as circles, lines, and points. Elements can be rotated, mirrored, moved, and scaled, and users can zoom in on details. Computerized drafting is quicker and more accurate than manual drafting. It makes modifications much easier. Desktop manufacturing enables a designer to construct a model directly from data which is stored in computer memory. These software programs help designers to consider both function and manufacturing consequences at early stages, when designs are easily modified. More and more manufacturing businesses are integrating CAD/CAM with other aspects of production, including inventory tracking, scheduling, and marketing. This idea, known as computer-integrated manufacturing (CIM), speeds processing Computers And Marketing :: essays research papers Computers And Marketing Marketing is the process by which goods are sold and purchased. The aim of marketing is to acquire, retain, and satisfy customers. Modern marketing has evolved into a complex and diverse field. This field includes a wide variety of special functions such as advertising, mail-order business, public relations, retailing and merchandising, sales, market research, and pricing of goods. Businesses, and particularly the marketing aspect of businesses, rely a great deal on the use of computers. Computers play a significant role in inventory control, processing and handling orders, communication between satelite companies in an organization, design and production of goods, manufacturing, product and market analysis, advertising, producing the company newsletter, and in some cases, complete control of company operations. In today's extremely competitive business environment businesses are searching for ways to improve profitability and to maintain their position in the marketplace. As competition becomes more intense the formula for success becomes more difficult. Two particular things have greatly aided companies in their quests to accomplish these goals. They are the innovative software products of CAD/CAM and, last but not least, the World Wide Web. An important program has aided companies all over the world. Computer- aided design and computer-aided manufacturing (CAD/CAM) is the integration of two technologies. It has often been called the new industrial revolution. In CAD, engineers and designers use specialized computer software to create models that represent characteristics of objects. These models are analyzed by computer and redesigned as necessary. This allows companies needed flexibility in studying different and daring designs without the high costs of building and testing actual models, saving millions of dollars. In CAM, designers and engineers use computers for planning manufacturing processes, testing finished parts, controlling manufacturing operations, and managing entire plants. CAM is linked to CAD through a database that is shared by design and manufacturing engineers. The major applications of CAD/CAM are mechanical design and electronic design. Computer-aided mechanical design is usually done with automated drafting programs that use interactive computer graphics. Information is entered into the computer to create basic elements such as circles, lines, and points. Elements can be rotated, mirrored, moved, and scaled, and users can zoom in on details. Computerized drafting is quicker and more accurate than manual drafting. It makes modifications much easier. Desktop manufacturing enables a designer to construct a model directly from data which is stored in computer memory. These software programs help designers to consider both function and manufacturing consequences at early stages, when designs are easily modified. More and more manufacturing businesses are integrating CAD/CAM with other aspects of production, including inventory tracking, scheduling, and marketing. This idea, known as computer-integrated manufacturing (CIM), speeds processing