The Effect of Capital Structure on Share Prices based on the FTSE 100 Essay

The Effect of Capital Structure on Share Prices dependent on the FTSE 100 - Essay Example Further investigation of the writing has uncovered that other than Market Value, the obligation levels of the firm just as the profit offered to financial specialists are other compelling variables that decide the stock cost. This paper plans to build a relapse model at the stock cost of most FTSE 100 firms by obliging these three boundaries as factors. Further, the paper contains an expand measurable investigation to improve the model and expel any irregularities. Studies on Corporate Finance by scientists like Kevin (2006) have bantered over the results of inspecting the discontinuity of the firm’s capital structure into different hierarchical boundaries and have communicated the potential outcomes of examining their individual and aggregate effects on the development of related offer costs and their definitive effect on comes back to investors. A company’s capital structure comprises of a large number of benefits as value, obligation and different protections, every one of which are incorporated into the structure in extents considered essential and adequate by the firm. Studies by Modigliani and Miller (1958) led contemplates which exhibit that in situations where the venture choices are genuinely steady, the market estimation of the firm stands invariant to its capital structure sythesis expecting that the money related markets are flawless in nature (i.e., markets involving impeccable rivalry and no grating) and give tax-exempt returns. Further, Kleinbaum (2008) has indicated that in situations where there is an extra part of defensive obligation contracts, the market estimation of the firm’s protections isn't impacted by any adjustments in the capital structure. Be that as it may, the estimation of the firm and the invariance of the security esteems can be powerless against tax collection both at the firm just as individual levels. This is likewise obvious on account of obligation agreements that are

Sponsorship Agreements of Turkish Airlines Dissertation

Sponsorship Agreements of Turkish Airlines - Dissertation Example The aim of this examination flying industry that described by monetary emergency emerging from oil costs, expanding rivalry, decrease in admission rates, changing shopper desires and political and financial requirements. Under such violent condition, one carrier organization, which has gave indications of consistent development and responsive promoting, is Turkish Airlines. Turkish Airlines was built up in the year 1933 with an underlying airplane armada of just five. In any case, with its vital methodology and forceful advertising strategies, it before long got the status of a 4-start organization with a jaw-bouncing 144 airplane armada stumbling into 166 goals. It additionally packed away the Award of Best Airline in Southern Europe. It additionally consented to sponsorship arrangement with Manchester United as an augmentation of its sponsorship action and will fill in as the mechanism of movement for players and authorities for three and a half years. In spite of less association between Manchester United and Turkish Airlines armada and goals, its authorities comment the arrangement as one stride ahead in adding to their image worth and show of value and administration in their contributions. Be that as it may, bits of gossip are ascending on the Club’s aim of cruising through their obligation position with the assistance of this arrangement and no encouraging points of interest collecting to the Airlines consequently. The national carriers organization of Turkey, Turkish Airlines’ moves to take an interest in the sponsorships for the golf occasions to be held in Turkey is viewed as another key advance for the showcasing of its image. The aircrafts organization has effectively attached itself with global brands like FC Barcelona and Manchester United for its sponsorship occasions in the field of football. Turkish Airlines new sponsorship occasion was labeled as â€Å"Turkish Airlines Challenge† and was tied up with the European Golf occa sion European Challenge Tour. Another backer for a sub-occasion in the golf field was additionally done by Turkish Airlines to support the ladies cooperation in the golf occasion. These kinds of occasions held at the worldwide level attracts gigantic groups and is broadcast across national and universal outskirts. Therefore meaning to support such occasions connote acquainting the organization with a

Beauty & Love Research Paper Example | Topics and Well Written Essays - 1000 words

Magnificence and Love - Research Paper Example Different investigations have uncovered that acknowledging moral magnificence by an individual prompts moral feeling height. In any case, a state of logical inconsistency lies between the two terms; moral magnificence and good great. The two terms however utilized conversely may allude to alternate points of view as applied in fluctuating controls. For example, while the ethical excellence evokes feelings in mental fields, the ethical great just inspire fulfillment in inspiration. In this manner, the shared characteristic of the wide subject of good excellence lies in the valuation for a noble cause, fearlessness, benevolence graciousness, just as faithfulness (Diessner, Rust, Solom, Frost and Parsons 304). History and theory shows that the conversation of good magnificence emerged from early human progress stages. Two fundamental ways of thinking attempted to comprehend excellence from the purpose of logic just as from expectation point of view. Reason alone is the sole cause of goo d magnificence as indicated by the pragmatists while the sentimentalists held that the excellence was incompletely comprehended from suppositions. By the by, from the two methodologies, one thing that sticks out is that ethical quality can be clarified from the viewpoint of discernment or potentially the point of view of suppositions. It is pegged on the comprehension of what is fortunate or unfortunate as is started by the procedure of socialization. The relationship of profound quality and magnificence is in this way indistinguishable from the traits of normal appearance just as the judgment through excellencies (Gill, 16-20). Lewis in his extraordinary expounding on the ‘four sorts of love’ acknowledges the powerful being of god who through his own particular manner made everything that we see, seen and...Using a few perspectives of numerous scholars the paper makes an end that they have completed broad research studies to characterize the term excellence. An agreeme nt is that excellence can be deciphered through tremendous methodologies. Characteristic and good marvels are acknowledged similarly as the common magnificence holds parcels to do with the ‘uncreated’ excellence and as such may imply the extraordinary. Summing up the paper, we can say that ethical excellence is characterized diversely by individuals. Notwithstanding, shared characteristic in the definitions hold in that there is energy about what is made or made through the judgment of the normally settled upon ethics inside the human beings’ set up. Good just as moral characteristics of the mentality of individuals illuminate what profound quality and excellence is to the individuals. This paper has discovered that individuals characterize moral magnificence with respect to the union of the five faculties of hearing, tasting, feeling, contact just as the sight. Excellence is comprehended in the ability to acknowledge through loving or adoring items. Lewis on his book about adoration portrayed the different kinds of affection that exist between individuals; the sensual love, kinship, fondness just as the adoration for God. Through the book, it is evident clear that a differentiation among cherishing and enjoying holds in tha t adoring has parts of gratefulness that joins passionate inclination to the inclination. Moral magnificence can in this way be comprehended in the different methodologies and through them all, gratefulness is the key quality.

Yale SOM MBA Essay Tips Deadlines [2019 - 2020]

The application has little change from last year. As applicants have done for the last few years when applying to Yale SOM, you need to make the most of its single required essay, but you also need to take the time to make every box in the application a home run. They are not afterthoughts. Your job descriptions and activity history are very important. Write and edit them carefully. Focus on achievements. Quantify when possible and keep in mind Yale’s commitment to â€Å"educating leaders for business and society.† My tips are in blue. Yale SOM essay question Describe the biggest commitment you have ever made. (500 words maximum) The question evolved from a conversation with Professor of Organizational Behavior Amy Wrzesniewski, who noted, Reading about future plans is helpful, but actions speak louder than words.† In your response, we are looking to learn about how you have approached a particular commitment, whether personal or professional, and the behaviors that support it. You should be less concerned about what we want to hear and instead focus on being honest with yourself in selecting and describing the commitment that has been most significant to you. The question is based not only on the stated premise that actions speak louder than words, but on the additional premise that past behavior predicts future behavior. You want to show that you are a person who follows through on commitments. So when did you make a commitment and follow through? Do you make big commitments? What are the results? What impact have you had as a result of your biggest commitment? An anecdotal response, telling the story of the commitment you made, could be very effective. What was the challenge or problem that triggered the commitment? How did you follow up? What was the outcome and why is it significant? Did you successfully solve that initial problem or achieve your goals in meeting that challenge? You can start with the moment of challenge or the moment of triumph. If you choose the latter, then go back, provide context, and tell your story of commitment, resolve, hurdles overcome, and challenge handled. If the impact has lasted – on you and others – succinctly include that part of the story too. Yale SOM application video component Yale also has a video component to its application. The questions are not posted ahead of time and they vary from applicant to applicant. The key element to preparation here is practice. Practice talking into a webcam without feedback from another human being. Practice the 60-90 second time frame. Rehearse answers to typical interview questions in this format. Remember the STAR (Situation – Task – Action – Result) or CAR (Context/Challenge – Action – Result) framework in structuring your answers. Yale suggests that you practice via Skype with a friend, but have your friend turn off their webcam and just provide feedback at the end of your response. I also suggest you put a smiley face somewhere so you can see it and remind yourself to smile. 🙂 Watch: Bruce DelMonico,  Assistant Dean and Director of Admissions at Yale SOM, talks about the  resume, essay and video questions: For expert guidance with your Yale SOM MBA application, check out Accepted’s MBA Application Packages, which include comprehensive guidance from an experienced admissions consultant. We’ve helped hundreds of applicants get accepted to Yale SOM’s MBA program and look forward to helping you too! hbspt.cta.load(58291, '872528e1-fa64-4d2f-9cc1-970e363e6604', {}); Yale SOM 2019-20 MBA application deadlines Application Deadline Decisions Released   Round 1 September 10, 2019 December 4, 2019   Round 2 January 7, 2020 March 24, 2020   Round 3 April 14, 2020 May 19, 2020 ***Disclaimer: Information is subject to change. Please check with individual programs to verify the essay questions, instructions and deadlines.*** By Linda Abraham, president and founder of Accepted. Linda earned her bachelors and MBA at UCLA, and has been advising applicants since 1994 when she founded Accepted. Linda is the co-founder and first president of AIGAC. She has written or co-authored 13 e-books on the admissions process, and has been quoted by The  Wall Street Journal, U.S. News, Poets Quants, Bloomberg Businessweek, CBS News, and others. Linda is the host of Admissions Straight Talk, a podcast for graduate school applicants.  Want an admissions expert help you get accepted? Click here to get in touch! Related Resources: †¢Ã‚  5 Fatal Flaws to Avoid in Your MBA Application Essays, a free guide †¢ Yale Som: Integrated in Its Curriculum, with Its University, and to the World, a podcast episode †¢ How Can You Show Passion in Admissions? Yale SOM MBA Essay Tips Deadlines [2019 - 2020] The application has little change from last year. As applicants have done for the last few years when applying to Yale SOM, you need to make the most of its single required essay, but you also need to take the time to make every box in the application a home run. They are not afterthoughts. Your job descriptions and activity history are very important. Write and edit them carefully. Focus on achievements. Quantify when possible and keep in mind Yale’s commitment to â€Å"educating leaders for business and society.† My tips are in blue. Yale SOM essay question Describe the biggest commitment you have ever made. (500 words maximum) The question evolved from a conversation with Professor of Organizational Behavior Amy Wrzesniewski, who noted, Reading about future plans is helpful, but actions speak louder than words.† In your response, we are looking to learn about how you have approached a particular commitment, whether personal or professional, and the behaviors that support it. You should be less concerned about what we want to hear and instead focus on being honest with yourself in selecting and describing the commitment that has been most significant to you. The question is based not only on the stated premise that actions speak louder than words, but on the additional premise that past behavior predicts future behavior. You want to show that you are a person who follows through on commitments. So when did you make a commitment and follow through? Do you make big commitments? What are the results? What impact have you had as a result of your biggest commitment? An anecdotal response, telling the story of the commitment you made, could be very effective. What was the challenge or problem that triggered the commitment? How did you follow up? What was the outcome and why is it significant? Did you successfully solve that initial problem or achieve your goals in meeting that challenge? You can start with the moment of challenge or the moment of triumph. If you choose the latter, then go back, provide context, and tell your story of commitment, resolve, hurdles overcome, and challenge handled. If the impact has lasted – on you and others – succinctly include that part of the story too. Yale SOM application video component Yale also has a video component to its application. The questions are not posted ahead of time and they vary from applicant to applicant. The key element to preparation here is practice. Practice talking into a webcam without feedback from another human being. Practice the 60-90 second time frame. Rehearse answers to typical interview questions in this format. Remember the STAR (Situation – Task – Action – Result) or CAR (Context/Challenge – Action – Result) framework in structuring your answers. Yale suggests that you practice via Skype with a friend, but have your friend turn off their webcam and just provide feedback at the end of your response. I also suggest you put a smiley face somewhere so you can see it and remind yourself to smile. 🙂 Watch: Bruce DelMonico,  Assistant Dean and Director of Admissions at Yale SOM, talks about the  resume, essay and video questions: For expert guidance with your Yale SOM MBA application, check out Accepted’s MBA Application Packages, which include comprehensive guidance from an experienced admissions consultant. We’ve helped hundreds of applicants get accepted to Yale SOM’s MBA program and look forward to helping you too! hbspt.cta.load(58291, '872528e1-fa64-4d2f-9cc1-970e363e6604', {}); Yale SOM 2019-20 MBA application deadlines Application Deadline Decisions Released   Round 1 September 10, 2019 December 4, 2019   Round 2 January 7, 2020 March 24, 2020   Round 3 April 14, 2020 May 19, 2020 ***Disclaimer: Information is subject to change. Please check with individual programs to verify the essay questions, instructions and deadlines.*** By Linda Abraham, president and founder of Accepted. Linda earned her bachelors and MBA at UCLA, and has been advising applicants since 1994 when she founded Accepted. Linda is the co-founder and first president of AIGAC. She has written or co-authored 13 e-books on the admissions process, and has been quoted by The  Wall Street Journal, U.S. News, Poets Quants, Bloomberg Businessweek, CBS News, and others. Linda is the host of Admissions Straight Talk, a podcast for graduate school applicants.  Want an admissions expert help you get accepted? Click here to get in touch! Related Resources: †¢Ã‚  5 Fatal Flaws to Avoid in Your MBA Application Essays, a free guide †¢ Yale Som: Integrated in Its Curriculum, with Its University, and to the World, a podcast episode †¢ How Can You Show Passion in Admissions? Yale SOM MBA Essay Tips Deadlines [2019 - 2020] The application has little change from last year. As applicants have done for the last few years when applying to Yale SOM, you need to make the most of its single required essay, but you also need to take the time to make every box in the application a home run. They are not afterthoughts. Your job descriptions and activity history are very important. Write and edit them carefully. Focus on achievements. Quantify when possible and keep in mind Yale’s commitment to â€Å"educating leaders for business and society.† My tips are in blue. Yale SOM essay question Describe the biggest commitment you have ever made. (500 words maximum) The question evolved from a conversation with Professor of Organizational Behavior Amy Wrzesniewski, who noted, Reading about future plans is helpful, but actions speak louder than words.† In your response, we are looking to learn about how you have approached a particular commitment, whether personal or professional, and the behaviors that support it. You should be less concerned about what we want to hear and instead focus on being honest with yourself in selecting and describing the commitment that has been most significant to you. The question is based not only on the stated premise that actions speak louder than words, but on the additional premise that past behavior predicts future behavior. You want to show that you are a person who follows through on commitments. So when did you make a commitment and follow through? Do you make big commitments? What are the results? What impact have you had as a result of your biggest commitment? An anecdotal response, telling the story of the commitment you made, could be very effective. What was the challenge or problem that triggered the commitment? How did you follow up? What was the outcome and why is it significant? Did you successfully solve that initial problem or achieve your goals in meeting that challenge? You can start with the moment of challenge or the moment of triumph. If you choose the latter, then go back, provide context, and tell your story of commitment, resolve, hurdles overcome, and challenge handled. If the impact has lasted – on you and others – succinctly include that part of the story too. Yale SOM application video component Yale also has a video component to its application. The questions are not posted ahead of time and they vary from applicant to applicant. The key element to preparation here is practice. Practice talking into a webcam without feedback from another human being. Practice the 60-90 second time frame. Rehearse answers to typical interview questions in this format. Remember the STAR (Situation – Task – Action – Result) or CAR (Context/Challenge – Action – Result) framework in structuring your answers. Yale suggests that you practice via Skype with a friend, but have your friend turn off their webcam and just provide feedback at the end of your response. I also suggest you put a smiley face somewhere so you can see it and remind yourself to smile. 🙂 Watch: Bruce DelMonico,  Assistant Dean and Director of Admissions at Yale SOM, talks about the  resume, essay and video questions: For expert guidance with your Yale SOM MBA application, check out Accepted’s MBA Application Packages, which include comprehensive guidance from an experienced admissions consultant. We’ve helped hundreds of applicants get accepted to Yale SOM’s MBA program and look forward to helping you too! hbspt.cta.load(58291, '872528e1-fa64-4d2f-9cc1-970e363e6604', {}); Yale SOM 2019-20 MBA application deadlines Application Deadline Decisions Released   Round 1 September 10, 2019 December 4, 2019   Round 2 January 7, 2020 March 24, 2020   Round 3 April 14, 2020 May 19, 2020 ***Disclaimer: Information is subject to change. Please check with individual programs to verify the essay questions, instructions and deadlines.*** By Linda Abraham, president and founder of Accepted. Linda earned her bachelors and MBA at UCLA, and has been advising applicants since 1994 when she founded Accepted. Linda is the co-founder and first president of AIGAC. She has written or co-authored 13 e-books on the admissions process, and has been quoted by The  Wall Street Journal, U.S. News, Poets Quants, Bloomberg Businessweek, CBS News, and others. Linda is the host of Admissions Straight Talk, a podcast for graduate school applicants.  Want an admissions expert help you get accepted? Click here to get in touch! Related Resources: †¢Ã‚  5 Fatal Flaws to Avoid in Your MBA Application Essays, a free guide †¢ Yale Som: Integrated in Its Curriculum, with Its University, and to the World, a podcast episode †¢ How Can You Show Passion in Admissions? Yale SOM MBA Essay Tips Deadlines [2019 - 2020] The application has little change from last year. As applicants have done for the last few years when applying to Yale SOM, you need to make the most of its single required essay, but you also need to take the time to make every box in the application a home run. They are not afterthoughts. Your job descriptions and activity history are very important. Write and edit them carefully. Focus on achievements. Quantify when possible and keep in mind Yale’s commitment to â€Å"educating leaders for business and society.† My tips are in blue. Yale SOM essay question Describe the biggest commitment you have ever made. (500 words maximum) The question evolved from a conversation with Professor of Organizational Behavior Amy Wrzesniewski, who noted, Reading about future plans is helpful, but actions speak louder than words.† In your response, we are looking to learn about how you have approached a particular commitment, whether personal or professional, and the behaviors that support it. You should be less concerned about what we want to hear and instead focus on being honest with yourself in selecting and describing the commitment that has been most significant to you. The question is based not only on the stated premise that actions speak louder than words, but on the additional premise that past behavior predicts future behavior. You want to show that you are a person who follows through on commitments. So when did you make a commitment and follow through? Do you make big commitments? What are the results? What impact have you had as a result of your biggest commitment? An anecdotal response, telling the story of the commitment you made, could be very effective. What was the challenge or problem that triggered the commitment? How did you follow up? What was the outcome and why is it significant? Did you successfully solve that initial problem or achieve your goals in meeting that challenge? You can start with the moment of challenge or the moment of triumph. If you choose the latter, then go back, provide context, and tell your story of commitment, resolve, hurdles overcome, and challenge handled. If the impact has lasted – on you and others – succinctly include that part of the story too. Yale SOM application video component Yale also has a video component to its application. The questions are not posted ahead of time and they vary from applicant to applicant. The key element to preparation here is practice. Practice talking into a webcam without feedback from another human being. Practice the 60-90 second time frame. Rehearse answers to typical interview questions in this format. Remember the STAR (Situation – Task – Action – Result) or CAR (Context/Challenge – Action – Result) framework in structuring your answers. Yale suggests that you practice via Skype with a friend, but have your friend turn off their webcam and just provide feedback at the end of your response. I also suggest you put a smiley face somewhere so you can see it and remind yourself to smile. 🙂 Watch: Bruce DelMonico,  Assistant Dean and Director of Admissions at Yale SOM, talks about the  resume, essay and video questions: For expert guidance with your Yale SOM MBA application, check out Accepted’s MBA Application Packages, which include comprehensive guidance from an experienced admissions consultant. We’ve helped hundreds of applicants get accepted to Yale SOM’s MBA program and look forward to helping you too! hbspt.cta.load(58291, '872528e1-fa64-4d2f-9cc1-970e363e6604', {}); Yale SOM 2019-20 MBA application deadlines Application Deadline Decisions Released   Round 1 September 10, 2019 December 4, 2019   Round 2 January 7, 2020 March 24, 2020   Round 3 April 14, 2020 May 19, 2020 ***Disclaimer: Information is subject to change. Please check with individual programs to verify the essay questions, instructions and deadlines.*** By Linda Abraham, president and founder of Accepted. Linda earned her bachelors and MBA at UCLA, and has been advising applicants since 1994 when she founded Accepted. Linda is the co-founder and first president of AIGAC. She has written or co-authored 13 e-books on the admissions process, and has been quoted by The  Wall Street Journal, U.S. News, Poets Quants, Bloomberg Businessweek, CBS News, and others. Linda is the host of Admissions Straight Talk, a podcast for graduate school applicants.  Want an admissions expert help you get accepted? Click here to get in touch! Related Resources: †¢Ã‚  5 Fatal Flaws to Avoid in Your MBA Application Essays, a free guide †¢ Yale Som: Integrated in Its Curriculum, with Its University, and to the World, a podcast episode †¢ How Can You Show Passion in Admissions?

The Drug Prescribed During Pregnancy - 1283 Words

is, you can only get it if you don’t have the money to support the child, but in reality we do the procedure whoever needs it,† says Dr. Yoshiko Onishi of Tokyo’s Parkside Hiroo Ladies Clinic (Leonard 1). The Japanese people are trying to make it legal for more kids to be born to the same family, and if Japan bans abortion their problem of slow birthrate will dissipate (Leonard 1). â€Å"Womenomics† changed Japan by bringing women into the workforce. In 2015 66% of women got a job, which is high for Japan but low for other economies. Only around 9% of women are managers in Japan while in the U.S. 43% of all managers are women (Leonard 2). That is an improvement that can still get better. The pill women take to induce their choice towards abortion during pregnancy is called the RU-486. This mifepristone is a synthetic steroid drug prescribed during the early weeks of pregnancy (RU-486 1). France approved the use of the drug in 1988. This caused the right-to- life groups to passionately oppose this drug. The abortion-rights groups were passionately trying to make the public agree and use this drug (RU-486 1). The news of the RU-486 swept the U.S. quickly and everyone soon knew what it was. The creators and sellers said this pill made it possible to terminate early pregnancies without much pain and in private. They also said there will be few medical complications and a rarely needed surgery (RU-486 1). But what people don’t understand is that abortion is not painless and could beShow MoreRelatedSymptoms And Treatments Of Antibiotics769 Words   |  4 Pageswidely used drugs in the day – to – day medical treatments of the 20th century. Diseases that were once almost threatening are now cured sparingly easily by means of antibiotics. For one thing, if antibiotics are used in right doses they serve as life – saving tools, on the other hand over use of antibiotics is life threatening. Antibiotics were particularl y used for treating the bacterial infections but, in modern day medical sciences antibiotics have become the most commonly prescribed drugs for bothRead MorePregnancy and the Dangers of Drug Use1353 Words   |  6 PagesDangers of Drug Use i Pregnancy and the Dangers of Drug Use Sarah McVicker Psychology 201 Lifespan Development Professor Sally Vyain October 7, 2007 Pregnancy and the Dangers of Drug Use It is very important for a mother to lead a healthy lifestyle when she becomes pregnant. She must eat healthy, get lots of rest, and exercise regularly. It is even more imperative that she avoids things that may harm her or potentially her baby. Amongst things she must avoid, alcohol, cigarettesRead MoreSymptoms Of Schizophrenia And Bipolar Disorder1322 Words   |  6 Pagesreceptor aside from its blocking effect on D2 receptor, drugs in this class include Olanzapine, Quetiapine, Risperidone, Clozapine and Aripiprazole. FGA in general is known to be more effective with serious adverse profile, whereas SGAs are known to be safer to use in comparison. Both types of antipsychotics block dopamine D2 receptor in order to reduce some symptoms of psychosis including delusions and hallucinations, also, both classes of drugs are associated with significant side effects such asRead MoreSymptoms And Treatment Of Infectious Diseases887 Words   |  4 Pagescan cause harm the developing child, these are called teratogens, Fiore (2011) defines teratogens as â€Å"any environmental agent that causes harm to the embryo, or fetus† (p. 69). Infectious diseases can harm the embryo, and fetus during pregnancy, but there are times during development when they are more susceptible, to specific diseases. (Fiore 2011, pp.70-72) discuss these diseases, and applies time lines of vulnerability to each. 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A pregnant woman can be prescribed stimulants (Antidepressants) because of them being depressed and stressed out about everything that is occurring in their life while pregnant, but what many people do not see is it going to affect the infant long-term. Most mothers want what is best for their child and they want to make sure that their child is going to have aRead MoreSubstance Abuse During Pregnancy?889 Words   |  4 PagesAbuse During Pregnancy The use of controlled substances throughout pregnancy is a very prevalent issue among society today. Controlled substances have devastating effects on not only the mothers using the substances, but also infants while they are in utero and after they are born. Many infants born to mothers, who are abusing drugs, suffer from life threatening illnesses and are forever affected through adulthood. Specifically, heroin is a common drug form that is often used during pregnancy andRead MoreEvaluation Of The Clinical Reasoning Cycle1721 Words   |  7 Pagespriorities in relation to Jessica’s case using the Levett-Jones’ Clinical Reasoning Cycle while providing a critical analysis and justification of the care priorities. Two care priorities that are evident in Jessica’s situation are her desire to fall pregnancy while suffering from epilepsy, and Jessica’s non-compliance to her diabetes management. The clinical reasoning cycle is a practice based form of reasoning requiring a background of evidence, research and scientific based knowledge. The nurse mustRead MoreAnalysis of Surge in Narcotic Prescriptions for Pregnant Women1100 Words   |  5 Pagesin pregnant patient if a Pregnancy risk category is not place on the opioid. Summarize it Increase of opioid prescriptions to pregnant women by doctors is at an all time rise. Out of 1.1million pregnant women who are in the Medicaid program nearly 23% filled an opioid prescription in 2007, which is an increase from 2000 (18.5%). The opioids that were prescribed in the past and those currently being prescribed the most include codeine and hydrocodone. The most prescribed medication was given for durationRead MorePregnancy Complications: Gestational Hypertension Essay1206 Words   |  5 Pagesexistence of hypertension may occur before being pregnant but eventually it develops to a pregnancy complication in the long run during pregnancy known as gestational hypertension (GH). The main goal of all health care providers and the whole medical team is to aim to have a pregnant woman deliver a healthy baby without any complications. Unfortunately pregnancy complications may still occur during any period of pregnancy such as antepartum period, intrapartum period, postpartum perio d, and immediate neonatal

The Joker Is A Pop Icon - 1358 Words

â€Å"They can t be bought, bullied, reasoned, or negotiated with. Some men just want to watch the world burn.† – Alfred Pennyworth, The Dark Knight, 2008. He’s known by many names; The Clown Prince of Crime, Killer Clown, Mr. J, but to most he’s simply known as The Joker. Being one of the few villains that are just as popular as their hero, The Joker is a pop culture icon. There’s a dark past and a mysterious history behind one of DC comics most beloved villains. There have been countless stories told and a few actors that have portrayed Batman’s nemesis, but the dark cloud of The Joker’s past remains obscure and incredibly intriguing. This leaves countless loyal fans wondering who’s behind that killer smile. The inspiration for the Joker came from young Batman ghost artist Jerry Robinson. Jerry Robinson said, I knew that all great heroes had an anti-hero, and were stronger characters because they were pitted against strong antagonists. I began to toss around ideas and somehow I thought, well, he s got a sense of humor - he s a joker. I immediately made an association with the joker playing card with that marvelous grinning face. Then I made my first drawing of the Joker, a playing card with the Joker face on it. (Piperson, 2014) In the spring of 1940 The Joker made his first appearance in Batman #1. The Joker was inspired by The Man Who Laughs actor Conrad Veidt, who played a disfigured man with a permanent smile. At the time of his origin, DC was looking to challengeShow MoreRelatedWonder Woman And Harley Quinn2091 Words   |  9 Pagesorigin. The cartoon s writer, Paul Dini, watched a tape of his college buddy, comedy writer Arleen Sorkin, doing comedy bits in Days of Our Lives as a w eird court jester. The character’s personality clicked with what Dini sought for a girl in The Joker s crew. As Abraham Riesman tells it, â€Å"When he saw Sorkin in clown makeup, the pieces fell into place, and he came up with a silly little sidekick. He gave her the comic-book-y name of Harley Quinn [...]†. This odd turn of events even establishedRead MoreRastafarian79520 Words   |  319 Pagesdevelopments of Rastafarianism. For instance, very few modern religions have assumed such a signiï ¬ cant place in the mainstream of popular culture through the use of music. Marley is not seen as a religious ï ¬ gure; rather he is seen as a rock star, a pop hero, an icon. And yet his faith is at the core of his music. Rastafarians have dubbed Marley the psalmist and prophet of the movement. This is a crucial part of the wonderful complexity of the Rastafarian movement. Jamaica owes a great debt to the menRead MoreProject Mgmt296381 Words   |  1186 PagesHealth Sciences University (OHSU), which is high on a nearby hill, with an aerial cable tram. The aerial tram linking the waterfront district to OHSU is to support the university expansion, to increase biotechnology research, and to become Portland’s icon equivalent to Seattle’s Space Needle. All of the hype turned south when news from a hearing suggested that the real budget for the tram construction, originally estimated at $15 million, is going to be about $55–$60 million, nearly triple the original

A Doll s House by Hendrik Ibsen Essay Example For Students

A Doll s House by Hendrik Ibsen Essay After reading A Doll s House by Hendrik Ibsen. I can conclude that there is both a parallel and a contrast structure in the characters of Mrs. Linde and Nora. A contrasting difference in the characters, are shown not in the characters themselves, but the role that they play in their marriages. These women have different relationships with their husbands. Torvald and Nora have a relationship where there is no equality. To Torvald Nora is an object. Hence, she plays the submissive role in a society where the lady plays the passive role. Her most important obligation is to please Torvald, making her role similar to a slave. He too considers himself superior to her. As for Kristine and Krogstad their relationship is much more open to us. It is apparent that if Kristine and Krogstad were to engage in an argument, it is more likely that that they would come to a compromise. A strong sign that Mrs. Linde brings us a better understanding of Nora is their parallel in characters. Both are willing to sacrifice themselves for values dear to their lives. This act of aiding significant loved ones gives us a better understanding of Nora. It gives us an image of who the character Nora really is. Mrs. Linde shows her loyalty to her family when she did not think that she had the right to refuse her husband s marriage proposal. After taking into consideration her sick mother, her brothers, and Krogstad having money. She married for the welfare of her family. Which means that in this society family is top priority. To the women is this era, loyalty to their loved ones is highly expected. Then, we have Nora, who on the same token saves her husband (Torvald s) life, which portrays again, the trend of women sacrificing for their families. They both (Mrs. Linde and Nora) express their feelings of pride and fulfillment in helping their significant others by sacrificing themselves. Nora s character is made more obvious to us by Mrs. Linde s actions. Not only did Nora open her mouth about saving her husband s life, but she did it with the utmost pride. Claiming to have raised all the money herself she soaks in her self-importance. In Act 1, Nora seems to thrive on the pride she gets from borrowing the money. I suppose that she is feeling useful for a change. It seems also, that Mrs. Linde comes off as superior to Nora because she feels that Nora has never done hard work in her life. Mrs. Linde is referring to the sacrifice she has made. She makes a remark about Nora still being a child. As if to say that she was inexperienced. She is half-right. At the end of the play Nora agrees that is it true, She does not know much about the world and that if she is to learn, then she will have to experience that for herself. This remark tells us that Nora is capable of choosing herself over her husband. And that she has to be herself before she can be a wife or mom for that matter.

Shopping Malls Essay Example

Shopping Malls Essay Shopping Malls have been in existence for years. The first purposefully mall built was located in St. Petersburg in 1785. This mall consisted of hundreds of shops that were accessible under one roof. The Oxford Covered Market in Oxford, England was opened in 1774 and continues to be a service to the country. The Arcade of Cleveland was one of the first indoor shopping malls in the United States. This shopping mall set the standards for the shopping malls to come. Malls have been a significant part of our lives and are now a part of our culture. This paper will illustrate how three types of malls are in existence in todays society.Shopping has become a vital part of our culture. Shopping malls were originally designed to attract customers. It now represents more than shopping. Shopping malls represents a way of living, and designed to be both a place to purchase merchandise and also for recreational activity. The designers have created an atmosphere that has truly represented our cult ure. They designed three types of malls that accommodates diversity amongst individuals. Individuals have the opportunity to experience either a traditional shopping mall, a strip mall, or an outlet mall.In a traditional mall, individuals are entirely enclosed and surrounded by a variety of merchants in a contained and secure shopping environment. These types of malls consists of department stores, stand-alone stores, kiosks, and food courts. Over the years, these malls have developed a new attraction to the eyes of all ages. They have become a place for entertainment. The traditional mall has been afforded movie theaters, large chain restaurants, various skating rinks, merry-go-rounds and trains, andindoor playgrounds. These types of malls attract individuals from all walks of life and ages that like to not only shop but also enjoy a night at the movies or while shopping, allowing their children to have a blast on the train or playground.A strip mall is an open area where there are several stores located in that specific area that share a common parking lot. Strip malls are generally located in towns and cities that are very accessible to nearby neighborhoods and other strip malls. These types of malls have stores such as grocery stores, dollar stores, video rental stores, and bookstores. A strip mall could also have a well known large store like Wal-Mart or Target. These are usually called a power center. Also located around the strip malls are fast food restaurants, cafes, and coffee-shops like Starbucks. Strip malls are great for convenience. These types of malls are generally sought out if you need to get everyday necessities such as food, general items, and simple entertainment options.On the other hand, there is the outlet mall. In the past, an outlet store was attached to a factory or warehouse. At that time, customers were allowed to watch how the products were made and then able to purchase them in the adjoining store. Presently, outlet malls are eit her in an enclosed environment or an open area outside. The stores are typically name brand stores like Guess, Levis, and Hollister. The outlet type of store have reduced their prices on their products for various reasons such as past season merchandise or overstock in their traditional stores. Presently, outlet malls are very popular due to severals reasons such as accessibility and the economy. These types of malls generally attract all types of individuals at all age levels.Malls do standardize the way of shopping by bringing together all the wants and need of our society. Malls have been designed to attract consumers in different ways. They serve as a place to purchase products and services that needed and wanted. They also serve as social functions that provide entertainment for consumers of all ages. Malls represent more than shopping. They represent a way of living, and have created an atmosphere that represent our culture and the our way of life.

life during the industrial revelotion Essays

life during the industrial revelotion Essays life during the industrial revelotion Essay life during the industrial revelotion Essay Year 9 Essay Life during the Industrial Revolution was hard Do I agree? The Industrial Revolution was in Britain during 1750-1900. Britain in this time was ruled by one of the weakest monarchs King George II but also one of the longest reigning monarchs, Queen Victoria. This period is called the Industrial Revolution as many inventions were made during this time. Some historians think it was a positive time to live, this depended if you were a man or woman as men had the upper hand by having more rights, such as being able to keep the money they earned. If you were Capitalist youd make more money than a Socialist, and more inventions such as; the camera, flushing toilet and telephone made even more luxuries so it was a more relaxing life. Other historians think it was a difficult time to live because if you were a woman youd have fewer rights such as not being respected if you did not get married. Work was difficult for the average working family with very low payment. Public health was also an issue. The Industrial Revolution was a difficult time to live in because; most of the population were poor meaning children became a normal ight to see working in factories, women had little rights, and public health was a big issue as waste covered the streets and diseases like Cholera were spread through dirty water. The table below shows points whether life during the Industrial Revolution was difficult or positive time to live. Points supporting the statement that it was a difficult time to live during the Industrial Revolution Points going against the statement that it was not a difficult time to live during the Industrial Revolution 1)Most children did not go to school 1)Transport was good with cars trains )Women could not vote 2)People like Edwin Chadwick were making ways to improve public health 3)You had to pay for dirty water 3)1848 Public Health act 4)1 toilet (a hole in the ground) for 200-300 people 4)Socialists such as Robert Owen were improving equality in Britain 5)Toilet waste was in streets 5)1861 -Germs discovered 6)Most factory owners were Capitalists 6)New luxuries such as moving pictures made it a more relaxing life 7)The money Women earned would automatlcally go to tnelr nusoanas By looking at the table, it is clear that there are two sides of the argument. One side aying that life during the Industrial Revolution was hard, the other going against the statement and saying that life durin g the Industrial Revolution was not hard. The evidence in the table shows that during the Industrial Revolution Public health was a risk with toilet waste on the streets and ranging to 200-300 people to using one toilet which was basically a hole in the ground with a wooden seat on top. However transport was getting better with steam trains making it only minutes or hours to get to places. Also people like Edwin Chadwick were trying to improve public health. This as because diseases like Cholera were spreading meaning people were getting more aware about their public health. But this didnt mean education was getting any better, only a few children in Britain could read or write. But on one hand Britain was growing in Population and wealth. As new inventions, such as in the textile industry brought in more money for the country, leading to even more inventions, meaning more luxuries. Public health was also slowly getting better; this was proved in 1861 when germs were discovered. Socialists like Robert Owen were also trying and improving equality during the Industrial Revolution. On the other hand, factory conditions were harsh with no light coming into the factories as there were no windows, beating was allowed of slow or tired workers, uncovered machines were extremely dangerous, and the average working day was 12 hours with no breaks in a hot atmosphere. For this workers were only paid a low income of one penny an hour. The education system was poor with only a few children who could read or write. However I think life during the Industrial Revolution was a difficult time to live because it was tough to get a well-paid Job if you were a normal working class family, s your education would have been for a short period especially if you were a girl. The public health was terrible with holes in the ground used as toilets and Cholera spreading rapidly. Women were also not treated equally as they were considered weak and were still not allowed to vote. In conclusion, life during the Industrial Revolution was a difficult and harsh time to live because most of the population were poor, as working in a factory was very low pay; in addition factory conditions were awful, with very hot conditions, dangerous uncovered machinery, getting beaten for orking slowly or being tired and also working 12 hours a day without breaks. The education system was terrible with not many children being able to read or write, this made it even harder to get a good well paid Job. Public health was outrageous! It would be a usual side for toilet waste to be seen on streets. People also had to pay for water which was already dirty, this spread Cholera even more. Women were not treated equally and were expected to get married, they were considered weak so any money they earned would automatically go to their husbands. Women were still not allowed to vote.

Comparative governance PowerPoint Presentation Example | Topics and Well Written Essays - 1500 words

Comparative governance - PowerPoint Presentation Example The necessary of the existence of government is also rejected by many because some think that government has the power and it can use it in a wrong way to exploit people. But with new entrants as the predators from other countries government is needed to have a control. The general bodies where government needs to have control are been listed below. Thus every countries government has certain regulations and laws for its citizens to control the country in a proper way and also has important role in the development of the country along with its citizens by providing them with the best available facilities and allocating the resources properly among all of them . The particular topic covers the comparison of the role of government in various society issues in three different countries UK, USA and New Zealand on various factors like judicial system, legal system etc (Baker, 2002, pp. 72–76). The comparison is done on the basis of its judicial, legal, other policies which affect the society in a big way. For UK the capital town is London and UK is the key global player in both political and military field. It has a huge impact ratio in the UN, NATO and EU (Cairns and Macleod, 2002, pp. 65-68). There is lot of differences in the legal regulations among different countries. This legal forums help each government to maintain a good environment and have a control over the crimes been conducted (Elliott and Quinn, 1998, pp. 70-75). In UK, the legal system is made and reviewed under the Act made by Parliament for the Human Rights if 1998. It has provision of law system which is common for all and has implemented a nonbinding judicial act which makes the laws common for all the citizens (Richardson, 2006, pp. 25-28). In US the laws in the federal system are made based on common English law and in the state level the laws are made taking the common law in consideration. This state law is implemented in all

English assignment Essay Example | Topics and Well Written Essays - 500 words

English assignment - Essay Example rious sorts can take place in the lives of every man; a man who â€Å"is eating or opening a window or just walking dully along† is not free from the clutches of misfortune or suffering (Schakel & Ridl 737). The old people hope for a â€Å"miraculous birth†; however, the new generation or rather children do not â€Å"specially want it to happen† (Schakel & Ridl 738). The lines echo the indifference of the new generation towards the sufferings of the old people and show how the old people are being disrespected, uncared, looked down and are marginalised in the contemporary society. The poem effectively combines the tragedy of Icarus with similar portraits from the readers’ own world. Just as the ploughman neglected the ‘forsaken cry’ of Icarus, the modern man fails to value the martyrdom and loses hold of his human innocence. The poem, in a way, propagates the Christian values of showing empathetic feelings towards the sufferings of the fellow human beings. The poem brings to light man’s lack of concern for his fellow beings and exhorts the readers to look into their life introspectively to amend their ways and absorb the Christian values of love and empathy towards everyone. Even though the primary purpose of dramas is performance on the stage, an effective reader can give shapes and lives to the characters in a play in the mind of his imagination which can act as a theatre. Reading a play necessitates an awareness of the names, nature and the relationship of the characters to each other. Similarly, an effective reader should have the imaginative capability to visualize the scenery on the stage as well as the costumes and the appearance of various characters. The effectiveness of a play depends on the character formation and the building of the dramatic conflict in the play and this paper tries to bring out how character and conflict affects the drama The New New by Kelly Stuart. Unlike other plays the script of The New New â€Å"does not start with a list of

Accounts Sba Essay Example for Free

Accounts Sba Essay The aim of my project is for me to arrive at a comprehensive understanding of the financial sector of the business world. To draw up the financial records for the year 2009 for Jen’s Supermarket and to comment on the entity’s performance using appropriate tools of Analysis Description and Overview Jen’s Supermarket is a developed and simulated entity owned by Jenevonne Kirton, who is the sole proprietor. Jen’s Supermarket is a developed supermarket which sells a variety of food items and miscellaneous goods, serving most of the island in its convenient location. The supermarket employ fifteen staff along with Ms. The capital at beginning was 202800 while at end it was 208165 which showed an increase by 5365 at the end of the month. Suggestions/Recommendations Current Ratio It is recommended that Jen’s Supermarket 1. Uses the excess money to expand the business by opening another supermarket. 2. Introduce new product to the business and purchase new equipment. Gross Profit It is suggested that Jen’s Supermarket should 1. Source cheaper suppliers to facilitate the demand of goods so profitability would be greater at the end of the month. 2. Offer new promotions every week and offer the customers raffles at a chance to win prizes at the end of the year. These are given to help Jen’s Supermarket increase gross profit and sales. Conclusion It is clear that Jen’s Supermarket keeps adequate records for the business to demonstrate the profitability over the financial period for the month. It could however, increase the current ratio and gross profit by incorporating the suggestions/recommendations outlined. Nevertheless Jen’s Supermarket made a good net profit for the month of December in 2009. Overall based on the performance of the business Jen’s Supermarket was able to make a profit of 6365 despite the low sales of 104 850.

Ravenna Essays -- Art History Papers

Located in northeast Italy in the Emilia-Romagna region and the capital of the province bearing its name, Ravenna is internationally celebrated for its stunning ancient mosaics and rich history. Ravenna's prosperous past is evident in its wealth of still-standing examples of Byzantine art and architecture. Positioned near the Adriatic Sea on a marshy plain, Ravenna has served as a strategic ?capital three times: of the western Roman Empire, of Theodoric King of the Goths, and of the Byzantine Empire in Europe? (History, par. 1). By delving into Ravenna?s history, as well as its remarkable artistic achievements, the reasoning behind its popularity in tourism becomes clear. Ravenna was formed by the buildup of centuries of silt deposits from the annual flooding of the Po River branches. The floods repeatedly pushed back the waterline of the Adriatic Sea to the point where Ravenna now lies, about five miles from the coast (Benigni, par. 1). The exact origin of this ancient city is uncertain as a multitude of legends lay claim to its beginnings. The Greek historian Dionysius of Hilicarnassus stated that the city was founded seven generations prior to the Trojan War; however, a fellow Grecian, Strabo, claimed that the Thessalonians were the founders. Tradition, according to Bovini, grants the title of earliest inhabitants to the Etruscans due to the typically Etruscan suffix,enna, as well as the discovery of Etruscan artifacts while historiographers insist that the Umbrians were the first established people (7). Little is known about Ravenna's history until the end of the third century BC when it fell completely under the influence of Rome. Though the city lacked the agricultural strength that normally drew the attention of th... ... by the Roman fleet in Classe, the earth has shifted in a way that it now lies two to three kilometers from the ocean Theodoric?s sixth century Basilica of Sant'Apollinare Nuovo was originally intended for Arians as their own palatinate church.? With a 16th century portico made of marble, a cylindrical bell tower from the 9th or 10th century, and mosaics with an astounding surface area, this edifice is a remarkable glimpse into Ravenna?s history.? The mosaics representing the processions Virgins and Martyrs are typical examples of Byzantine style.? In 520, Theodoric built this structure as his tomb.? The Mausoleum of Theodoric most likely held his remains in the upper floor until their removal during Byzantine rule.? The structure is made of Istria stone, the roof being one single block, and is ?divided in two decagonal orders one above the other (par. 52).?

Deaf Culture Paper

To better appreciate what Deaf culture is, let's go to an opposing view and take a look at what Deaf culture is not. There are those who insist there is no such thing as Deaf culture. Some people will argue that deafness is nothing more than a disability, a disability that must be fixed. Getting this disability â€Å"fixed† may involve repeated visits to an audiologist, getting fitted for hearing aids, attending numerous speech therapy sessions, or even undergoing surgery to get a cochlear implant.This is what's called the pathological approach to deafness. It focuses on what's wrong–the inability to hear–and utilizes numerous technological and therapeutic strategies to solve the problem. The success of this approach varies from individual to individual. For many hard of hearing or late-deafened people, technology may be a welcomed addition that allows them to continue functioning in the world of their choice. â€Å"Deafness is a disability that is so unique, it s very nature causes a culture to emerge from it.Participation in this culture is voluntary. † There have been numerous Deaf publications over the years, such as Silent News, DeafNation, SIGNews, Deaf Life, and more. There are also catalogs chock full of books written by Deaf authors covering a wide range of topics. Some of these books include fascinating accounts of Deaf history and folklore. We've been blessed with numerous Deaf performing artists such as Clayton Valli, Patrick Graybill, Bernard Bragg, Mary Beth Miller, Freda Norman, Gil Eastman, Peter Cook, C.J. Jones, Nathie Marbury, Evelyn Zola, The Wild Zappers, Rathskellar, and many more. In hearing culture, it is rude to stare. However, in Deaf culture, staring is necessary. If you break eye contact while a person is signing to you, you are incredibly rude. That's like plugging your ears when someone is speaking to you. In hearing culture, facial expression is very limited. If you move your face or body a lot while you are talking, you can be seen as â€Å"weird† (and nobody wants to be weird).However, in Deaf culture, facial expression and body movement is required for ASL. It's part of ASL grammar. It's OK to be â€Å"weird† in Deaf culture†¦ it's normal! And absolutely necessary. In hearing culture, you normally introduce yourself by your first name only. Deaf people, however, introduce themselves by their full names, and sometimes even what city they're from or what school they went to. By city, I mean the city you grew up in, not what city you are currently residing in. And by school I usually mean a residential school you attended.The Deaf community is very small, and Deaf people like to find those specific commonalities with each other. Men are more likely to develop hearing loss or complete deafness than women. About 20% of Americans have reported some degree of hearing loss. 2-3 children out of 1,000 are born deaf every year. 9/10 children with a degree of hearing loss are born from hearing parents. 1 out of 5 people who’d benefit from hearing aids; actually wear them. About 4,000 cases of sudden deafness occur each year. 10-15 percent of sudden deafness patients know how they lost their hearing.

The danger of traditions Free Essay Example, 1000 words

The man they have chosen for the lottery is pathetic and the story also talks about children collecting stones in the beginning. These preparations seem quaint. These details and preparations show how Jackson depicted the lottery seems so real and awaited. Most readers might believe that traditions and rituals take place in order to unite the town people and families and create links to tie the future generations with the past. Jackson’s story brings a new aspect to the celebration of traditions. There are many traditions in the world that are being followed and trusted blindly but these story shows how this unawareness can actually end up being dangerous for people. The story shows that even though the villagers do not know the origin of this tradition nor do they know any other detail, but still they follow it blindly. They are trying to preserve a tradition which is violent and dangerous. Even if the villagers think of changing or ending the lottery tradition, the old man in village, Warner, does not let them and tells them that they might return to the primitive times if they finished the lottery tradition. We will write a custom essay sample on The danger of traditions or any topic specifically for you Only $17.96 $11.86/pageorder now The villagers have thus built a blind trust and faith in this and carry it out every year with every member of the village involved. They have allowed this violent murder to be a part of their ritual. There is no one forcing them to carry out the lottery but they are so blind that they have become powerless towards any change, even the shabby black box as it says â€Å"The original paraphernalia for the lottery had been lost long ago, and the black box now resting on the stool had been put into use even before Old Man Warner, the oldest man in town, was born† (Kennedy & Dana 262). The villagers are so blind in their tradition that they easily murder someone by stoning them and return back to their ordinary lives. They do not even know the reason why they are doing this instead of that it’s a tradition and has to be fulfilled no matter what. No one stops them and asks them that why they are committing this murder, what is the logic, sup erstition or motive behind it. For them, the justification lies wholly in the fact that this is a tradition that has been going on since generations. The ways the villagers blindly follow it make it seem like an historical event rather than that of unbelievable cruelty. Running of the bulls is a famous tradition which takes place in Pamplona, Spain every year. Bull fighting is popular in many other cities around the world, but the running of the bulls takes place in Spain only.

Dante Aligheris Divine Comedy - 963 Words

In the beginning of Dante’s Inferno, Dante engages the reader in a personal way by including them in his story. He allows the reader to relate and emphasizes that they will or most likely have gone through an experience of losing their path in life. Midway on our life’s journey, I found myself/ In dark woods, the right road lost (Dante, 1408). The Inferno is often described as the quintessence of the medieval worldview, a codification of the values of the high Middle Ages in art, science, theology and philosophy (Wilke, Hurt). He was a pious man whose own experiences in a corrupt society shaped his writing style and the symbolism he included in his stories. There are graphic details of each circle of hell by describing the appropriate†¦show more content†¦There is no torment or graphic suffering, however, their suffering is just like the suffering in the entrance of hell. These same people are filled with a feeling of melancholy, they have a sense of unfulfillm ent, they suffer with the longing for knowledge of god and for solution of the mystery of life without the hope of ever having either. As Dante and Virgil step into the next circle, they encounter the lustful. I learned that to such a torment / carnal sinners are condemned / who subject their reason to desire †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.... Here, there, up, and down, it blows them / no hope ever comforts them / of rest or even of less pain (1425, 1426) These people, some historical and mythological, were physically and mentally led by their desires which ended in their adulterous desires taking them to hell. Their punishment is to be blown by strong winds that never cease. Dante has a recurring theme of the judgement fitting the sin, each judgement is thought out to somehow relate to each sin. As they continue on to circle III, IV and V they see the gluttons, avaricious and the angry. The punishments for the first five circles are comparatively the same. Dante comes across a soul named Ciacco who begins to discuss Florence. Both men knew that Florence was being divided by the Church and other parties, Ciacco says, â€Å"Pride, envy, and avarice are the sparks/ which have enflamed all hearts† (1431). The damned in the Upper Hell all experience a mentalShow MoreRelatedInferno - Dan Brown1253 Words   |  6 Pageswell as two other international best sellers featuring Harvard symbologist, Robert Langdon, â€Å"The lost symbolà ¢â‚¬  and â€Å"Angels and demons†. He lives in New England with his wife, Blythe. â€Å"Inferno† is the underworld as described in Dante Alighieri’s epic poem â€Å"the divine comedy†, which portrays hell as an elaborately structured realm populated by souls trapped between life and death. All artwork, literature, science, and historical references in this novel are real emphasizing Brown’s intelligence inRead MoreTaking a Look at Obsessive Compulsive Disorder659 Words   |  3 Pagescontributing factor for OCD is a lack of serotonin. It was not until the 1980s’ when it was termed OCD, in the DSM III. Though the earliest acknowledgement of the disease in recorded history first cropped up in the 14th century in a poem by Dante Aligheri’s Divine Comedy. It has had quite an evolution. As OCD continues to be a serious disorder that affects millions of people in the United States, there will continue to be research done until there are more solutions. In the article â€Å"Stressful Life Events

Education And Complex Communication Booker T Washington

Education and complex communication are the two main things that separate us from animals. When slavery was abolished in the early 19th century, people knew it would take some time for African Americans to progress as a race, and most importantly to join in contributing to an integral part of society. To say people knew might be a tough assumption to make, many people doubted this to ever be a possibility. One of the people who contributed to making this a possibility was Booker T Washington. Booker Taliaferro Washington was an African American educator, author, and advisor to presidents of the United States. Between 1890 and 1915, Washington was the dominant leader in the African American community. One thing Washington insisted throughout his career was that education was an absolute necessity in the African American community. One of his most famous quotes was â€Å"You go to school, you study about the Germans and the French, but not about your own race. 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Nanotechnology Free Essays

Nanotechnology does not have to be as small as atoms or molecules, but it is much smaller than anything you can see with your naked eye. Many materials exhibit unusual and useful properties when their size is reduced. Researchers who try to understand the fundamentals of these size-dependent properties call their work nanoscience, while those focusing on how to effectively use the properties call their work nanoengineering. We will write a custom essay sample on Nanotechnology or any similar topic only for you Order Now Nanoscale Nanometer How do we measure the size of nanotechnology materials? We measure materials using the nanoscale. While not precisely defined, the nanoscale ranges from about 1 nanometer (nm) to 100 nanometers. From things the size of individual atoms on the smallest to what you might see with very good optical microscope at the largest size. A nanometer is one billionth of a meter. (A meter is about 10% longer than a yard. ) The prefix â€Å"nano† means â€Å"one billionth†, or 10-9, in the international system for units of weights and measure. A sheet of paper is about 100,000 nanometers thick; a single gold atom is about a third or a nanometer in diameter. Nanomaterials By nanomaterials is a term that refers to all nanosized materials. When particles are purposefully manufactured with nanoscale dimensions, we call them engineered nanoparticles. There are two other ways nanoparticles are formed. Nanoparticles can occur as a byproduct of combustion, industrial manufacturing, and other human activities; these are known as incidental nanoparticles. Natural processes, such as sea spray and erosion, can also create nanoparticles. Many important functions of living organisms take place at the nanoscale. The human body uses natural nanoscale materials, such as proteins and other molecules, to control the body’s many systems and processes. A typical protein such as hemoglobin, which carries oxygen through the bloodstream, is 5 nms in diameter. Nanoparticles, Nanotubes, Nanofilms Think of these simply as particles, tubes, and films that have one or more nanosized dimension. Nanoparticles are bits of a material in which all three dimensions of the particle are within the nanoscale. Nanotubes have a diameter that’s nanosize, but can be several hundred nanometers (nm) long or even longer. Nanofilms or nanoplates have a thickness that’s nanosize, but their other two dimensions can be quite large. How to cite Nanotechnology, Essay examples Nanotechnology Free Essays Nanotechnology is a new multidisciplinary science interfering with many research areas and aspects. This technology deals with so small particles ranges from 1 to 100 nm (Birla et al., 2009; Husseiny et al. We will write a custom essay sample on Nanotechnology or any similar topic only for you Order Now , 2015). Nanoparticles of some metals like Au, Ag, Pt and Cu have paid more attention because of their biotechnological benefits (Rai and Duran, 2011). Research revealed the multiapplication of nanoparticle due to their unique properties in electronics, medicine, agriculture, pharmaceutic and environment (Nanda and Majeed, 2014; Dasgupta et al., 2015). Metal nanoparticles emerged as an alternative variety of antibacterial agents against strains of high resistance to the classical antibiotics (Naseem and Farrukh, 2015). Nanoparticles were used as antiviral agents (Gaikwad et al., 2013), effective antibacterial (Singh et al., 2013), cancer cells and antitumor (Daenen et al., 2014). Many researches have been directed to apply the nanoparticles of metals as anthelmintic (Garga and Chandrab, 2012), antifungal (Kim et al., 2012), antiprotozoal (Said et al., 2012), , acaricidal (Marimuthu et al., 2013) and larvicidal (Muthukumaran et al., 2015). Nanoparticles have many chemical and physical characteristics that differ from the metallic particles. Specific characteristics of nanoparticles such as their optical, physicochemical, mechanical properties make them crucial in many applications. Therefore, nanoparticles could be the key factor for the future technologies. Scientific as well as public associations are paying their attention for nanoparticles technology as a good investment source. Nanoparticles could be produced via physical, chemical or biological methods (Haider and Kang, 2015; Ebrahiminezhad et al., 2017). Both chemical and physical methods use reducing agents such as sodium borohydride, sodium citrate and alcohols (Rai and Duran, 2011). However, using of microorganisms in synthesis of nanoparticles represents another great achievement because of the economic and ease production (Shelar and Chavan, 2014; Patel et al., 2015). Research revealed that biological methods is an inexpensive and eco-friendly way for synthesis of nanoparticles. This method used biological agents including bacteria, fungi, yeast and plants (Mourato et al., 2011). Recently, emerging such microorganisms as eco-friendly nano-factories to manufacture inorganic nanoparticles was attractive (Lee et al., 2004; Lengke et al., 2007). Fungi were mentioned as excellent candidates for metal nanoparticle synthesis because they contain many of enzymes that induce the production (Sastry et al., 2003). It was assumed that the mechanism involved in nanoparticles production by fungi was due to cell wall sugars that could reduce the metal ions (Mukherjee et al., 2002) and because they have the high cell wall binding capacity, metal uptake and secrete more amounts of proteins lead to the higher productivity of nanoparticles (Vahabi et al., 2011). Fungi have some advantages over the other microorganisms regarding the synthesis of NPs, because fungal mycelia are able to resist pressure, high temperature and easy storage in the laboratory (Kiran et al., 2016). There are many of metals for biosynthesis (NPs) such as copper, zinc, iron, iron trichloride, lead carbonate, gold and silver (Siddiqi and Husen, 2016). In addition, silver NPs could be synthesized by fungi either intracellularly or extracellularly but the extracellular biosynthesis downstream process much easier and showed more activities against many pathogens (Ahmad et al., 2003). Among the active fungi that were reported to produce nanoparticles; Rhizopous oryzae produced nanoparticles intracellularly of gold (Das et al., 2012), Verticillium sp extracellularly peodcued gold and silver nanoparticles (Soni and Prakash, 2014) in the size range of 20–51 nm. However, F. oxysporum produced nanoparticles of silver of 5–15 nm and 8-14 nm in diameter extracellularly (Ahmad et al., 2003; Senapati et al., 2005). Many other fungi were approved for their productivity of nanoparticles of different metals either extracellularly or intracellularly including: Phoma sp. (Chen et al., 2003), the endophytic fungus Colletotrichum sp. (Shankar et al., 2003), Aspergillus fumigatus (Kuber and D’Souza, 2006) , Fusarium acuminatum (Ingle et al., 2008) , Trichoderma asperellum (Mukherjee et al., 2008), F. semitectum (Sawle et al., 2008), Phoma glomerate (Birla et al. 2009), F. solani (Ingle et al., 2009) , plant pathogenic fungi Aspergillus niger (Gade et al., 2008; Jaidev and Narasimha, 2010), Aspergillus flavus (Vigneshwaran et al., 2007; Jain et al., 2011) , Paecilomyces lilacinus (Devi and Joshi, 2012), endophytic fungus Pencillium sp. (Singh et al., 2013), Aspergillus foetidus (Roy and Das, 2014), Rhizopus stolonifer (AbdelRahim et al., 2017), Penicillium Oxalicum (Bhattacharjee et al., 2017) and Trichoderma atroviride (Saravanakumar and Wang, 2018). Many recent reports have shown that production of nanoparticles by fungi are could be affected by various condition of temperature, biomass weight, time and pH ( Balakumaran et al., 2016; Liang et al., 2017; Othman et al., 2017). Husseiny et al. (2015) reported that most important factors that were affecting the biosynthesis of AgNPs were the temperature, pH, time, the concentration of AgNO3 and amount biomass. Narayanan and Sakthivel (2010) approved that incubation at 27 0C for 72 h with 7 pH and 10 g of the fungal biomass and 1mM concentration of AgNPs were considered the optimum conditions for production of AgNPs from AgNO3 by fungi. Researches showed some variations in the characteristics of the biosynthesized AgNPs by different fungal species. These variations could be due to the source of fungal isolates or strains and types of medium (Devi and Joshi, 2012; Roy and Das, 2014). When Alam et al. (2017) compared the different types of media, they found Czapex dox broth was a good medium to produce enough mycelial biomass to synthesize AgNPs. This because this medium contains essential carbon and nitrogen source along with other vital macro and micronutrients such as magnesium, sodium, calcium, potassium, iron and zinc which are vital for fungal growth.Nowadays, application of AgNPs confirmed their effectiveness in treatment of cancer, bone implant, anti-inflammatory and their biocidal activity against many bacteria and pathogens (Husseiny et al., 2015; Majeed et al., 2016). The antibacterial properties of AgNPs are due to the oxidation and liberation of Ag+ ions into the environment that makes it an ideal biocidal agent (Sivakumar et al., 2015). It is expected that the large surface area to volume ratio as well as high fraction of the surface atoms of the nanoparticles increase their antimicrobial activity as compared with bulk silver metal (Joy and Johnson, 2015). Moreover, the small size of the nanoparticles facilitates their penetration inside the cell. Additionally, excellent antibacterial properties exhibited by AgNPs are due to their well-developed surface which provides maximum contact with the environment (Mitiku and Yilma, 2017). Recent research approved the antibacterial activity of the silver nanoparticles against many bacteria especially those having the capability to cause severe disease for the human such as Salmonella enterica, Enterococcus faecalis, Streptococcus, Proteus mirabilis, Staphylococcus aureus, Escherichia coli, Staphylococci and Pseudomonas sp (Devi and Joshi, 2012; Shelar and Chavan, 2014; Muhsin and Hachim, 2016; Madakka et al., 2018; Saravanakumar and Wang, 2018). However, shape, dimension, and the exterior charge as well as the concentration of the AgNPs are important factors that affect the antimicrobial activity the nanoparticles against the tested bacteria (Madakka et al., 2018). Devi and Joshi (2012) approved the antibacterial activity of AgNPs comparing with erythromycin, methicillin, chloramphenicol and ciprofloxacin agents Staphylococcus aureus, Streptococcus pyogenes, Salmonella enterica and Enterococcus faecalis. They showed that the diameter of inhibition zones obtained by the silver-nanoparticles, with 5-50 nm in diameter, were more than those obtained by the antibiotics. Shelar and Chavan, (2014) showed that Bacillus subtilis and Staphylococcus sp were inhibited by silver nanoparticles with diameter of 17-32 nm in very close pattern to the standard antibiotic streptomycin. Muhsin and Hachim (2016) reported the best concentration of silver nanoparticles with diameter 8-90 nm that showed strong antibacterial activity against Escherichia coli, Proteus mirabilis, Pseudomonas aeruginosa, Salmonella typhi and Staphylococcus aureus streptomycin was 100  µl/ ml. Based on the above-mentioned information, we assume that fungi as bio-factories for the biogenic synthesis of the silver nanoparticles are very interesting during eco-friendly and safe technology, also for future application as antimicrobial agents. How to cite Nanotechnology, Papers

The Need of Quality Function Deployment Free-Samples

Question: Discuss about the Quality Function Deployment. Answer: Quality Function Deployment Quality Function Deployment is needed for customer satisfaction. These needs are later changed into engineering features and test methods for a product or service. The features or characteristics are the the utmost priority by setting the development targets simultaneously. Customer satisfaction is the essence of Quality Function Deployment, it means keeping the customers in mind throughout the manufacturing process (Lathabai et al 2016). Common wealth Scientific and Industrial Research organization (CSIRO) provides aid through their researches, so that the manufactures go in the right direction. It is methodology of Concurrent product and Product design ( Worotnicki 2014). The process of Quality Function Deployment involves eight stages: Identifying the customers who are interested in the product- The product development team need to identify their customers, they can be anyone, not necessary a regular customer. Understanding the needs of the interested customers Customer perceptions The project development team needs to broaden their imagination, they have to think from the perspective of customers and develop a product. Determining the product features Once the developers have figured out what are the needs of the customers they start working on how those needs can be fulfilled, what distinct features will satisfy customers need. Determining the relevance of each features- The team rates each features based on the level of satisfaction each features provides. Identifying technical trade-offs- The team now compares competitive products, concepts and technologies, the team compare their product features with that of competitors. The next step followed is that team now assigns specifications to each features. Determining the competitive leverage and iterate- Now the team leaders makes the team member understand the various alternative concepts might be taken by the competitor, so which approach might be the best for them (Lientz and Rea 2016). Product Design Teams Product design gives the team the idea about how they should proceed with the product. CSIRO helps the manufacturers and technology project managers by proving them research reports about the needs of the customers based on that products are designed. This is the planning process where components, systems, subsystems are yet to be identified, In this stage there are many choices for the design of the product, out of which the best one is finalized. Several other factors are also considered like product quality, manufacturability, logistic supportability and the marketing of the product (Schwalbe 2016). Steps followed in product design are as follow: Concept developmentEngineering prototypesTest runsProduction units, where the manufacturing process would take place References Lathabai, S., Harris, D., Viano, D.M. and McLean, A., 2016. 'CSIRO Manufacturing and Infrastructure Technology, PO Box 4, Woodville, SA 5011, Australia.Essential Readings in Magnesium Technology, p.493. Lientz, B. and Rea, K., 2016.Breakthrough technology project management. Routledge. Schwalbe, K., 2015.Information technology project management. Cengage Learning. Worotnicki, G., 2014. CSIRO triaxial stress measurement cell.Comprehensive rock engineering,3, pp.329-94.

Wellness Industry in India Essay Example Essay Example

Wellness Industry in India Essay Example Paper Wellness Industry in India Essay Introduction INTRODUCTION In India, a country where traditional medicinal and health practices like Ayurveda and yoga have promoted the idea of mental and physical wellbeing since ancient times, a new concept of wellness is emerging. No longer limited to health, nutrition and relaxation, the new multi-dimensional definition of wellness encompasses the individual’s desire for social acceptance, exclusivity and collective welfare. WELLNESS INDUSTRY The 2009 FICCI-Ernst Young (EY) Wellness – Exploring the Untapped Potential report classifies the Indian wellness industry into two segments: wellness services and wellness products. Expected to grow dramatically in the next years, both the segments offer great opportunities to wellness providers. At the end of 2008, the overall industry was estimated at around INR 27. 000 crore (EUR 4. 05 billion1), of which INR 11. 000 crore (EUR 1. 65 billion) represented by the services segment and the rest by the products segment. WELLNESS INDUSTRY SI ZE AND SEGMENTATION (EUR billion) 1,65 41% Wellness Products Wellness Services 2,4 59% Source: Ernst Young and FICCI According to the study, the wellness industry has the potential to sustain a compound annual growth rate of more than 14% till 2012, with the wellness services market expected to witness an annual growth of approximately 3035% till 2014. 1 The conversion rate utilized in this report is 1 INR = 0. 015 EUR. WELLNESS INDUSTRY PROJECTIONS (EUR billion) 7,00 6,00 6,00 5,00 4,05 4,00 3,00 2,19 2,00 1,00 2009 2010E 2011E 2012E Source: Ernst Young and FICCI 5,26 4,62 3,84 2,90 1,65 Wellness Industry Wellness Services Geographically, South India is much ahead in terms of wellness, with an average of 34. wellness centers per 100. 000 households, compared with 13. 6 for the North, 12 for the West and 10. 1 in the East. AVERAGE NUMBER OF WELLNESS CENTERS IN INDIA 0 South North West East 13,6 12 10,1 Source: Ernst Young and FICCI 5 10 15 20 25 30 35 34,4 40 The report depicts t he overall wellness industry as highly unorganized, with the organized sector limited to less than 50 percent of the industry. The industry’s disorganization and fragmentation open further opportunities for international wellness players to capture a large share of the market. Wellness Industry in India Essay Body Paragraphs Wellness services From massages to cardio sessions, from steam baths to ago puncture, from slimming programs to beauty treatments, the wellness services segment includes all the facilities, centers and in general domestic and international players which offer Indian customers wellness solutions. Recent trends in the wellness services sector Spas: As per the FICCI-EY study, rejuvenation services – including spas, alternative therapies, Ayurveda treatments and beauty services – is expected to witness a 30 percent growth till 2014. In its 2009 report, SpaFinder Inc. counted over 2. 300 spas operating in India, with over 700 to open by 2012 and generating revenues for approximately EUR 264 million annually. NUMBER OF SPAS IN INDIA (PROJECTION) 3500 3000 2500 2000 1500 1000 500 0 2009 Source: SpaFinder Inc. + 700 spas 3000 2300 2012 A distinct trend visible in the Indian wellness market is the opening of spas in the mid-price category. No longer exclusivity of 5-stars hotel guests, standalone spas with a more affordable price-value equation are filling a gap that was missing in the market2. Gyms: Assessed at around INR 500 crore (EUR 75 million) in 2009, the gym market in India is quickly developing. As per the FICCI-EY study, fitness services – comprising gyms and slimming centers – will grow by more than 25 percent till 2014. According to the consultancy firm Deloitte and the US-based International Health, Racquet Sportsclub Association, the number of people using health clubs in India currently stands at 0. 23 million. Of this, experts say 40 percent are women3. HEALTH CLUB USERS PENETRATION RATE 2 3 Wellness industry unaffected by recession, liveMint, The Wall Street Journal, Jun 14, 2009. Gym becoming social networking hub, The Economic Times, Aug 14, 2009. 0,0% US Australia New Zealand Singapore Hong Kong India 0,4% 5,0% 10,0% 15,0% 20,0% 17,0% 12,4% 10,8% 6,5% 3,9% Source: Deloitte International Health, Racquet Sportclub Associa tion The still low penetration rate, combined with the success of the fitness reality show Biggest Loser Jeetega, which featured gym equipment of the Italian manufacturer Technogym SpA,suggests there is still plenty of room for new centers to open in India. Hotels and restaurant: A further trend, emerging as a consequence of the significant number of lifestyle diseases which affects the country — India accounts for 60% of global cardiac illnesses and has over 50 million diabetics — is the emergence of hotels as health destinations, offering special menus and fitness programs4. Many restaurants are also starting to propose their health-conscious customers special menus. Main international and national players of the wellness services sector Overall, more than 15 international players in the wellness product and service space have entered India in the recent past and are aggressively expanding in the country. Just to name one, the US-based largest international gym chain in the world, Gold’s Gym has opened 48 gyms since its arrival in India in 2002. This increasing competition from multinationals has compelled national players – including Reliance, Dabur, Manipal Group of Companies, Dr. Batra’s, Kaya Health Clinic – to strengthen and speed up their market expansion strategies. To support the growth, after Talwalkars– one of the leading gym chains in India, with over 100 branches across 50 cities in the country, and over 100. 000 members – and Birla Pacific Spa, also the healthcare and beauty treatment provider Goodwill Hospitals, the drug retail chain Apollo Pharmacy, the diagnostics chain Super Religare Laboratories and the eye care firm VasanEyecare are planning to go public in the next 12 months5. 4 Wellness on the menu, liveMint, The Wall Street Journal, Jul 29, 2011. 5After Birla Pacific Spa and Talwalkars niche beauty and wellness companies planning for IPO, The Economic Times, Aug 25, 2011. While sub standard facilities and a lack of qualified staff still characterize the domestic wellness scene, this unsatisfying picture opens further opportunities to international players, which will bring to India their sets of standards of procedures and training programs. Wellness products Including various types of â€Å"modified† foods (e. g. , fat free, low calories, energetic, reinforcing), oils, supplements, integrators, and personal care products, wellness products are gaining more and more space in Indians’ purchase basket. No longer limited to preventive or supportive nutrition, the wellness product portfolio reflects a mix of indulgence, invigoration and narcissism6. Health and wellness foods market Tata Strategic Management Group (TSMG) has estimated theIndian health and wellness foods market being worth INR 10. 150 crore(EUR1. 52 billion) in 2009, with the potential of rising at a compounded annual growth rate of 32. 5 percent to INR 55. 000crore (EUR 8. 24 billion) by 2015. 6 Impulse and Lifestyle Products Define the FMCG Future in India, Roosevelt D’souza, Executive Director, The Nielsen Company, March 4, 2011. HEALTH AND WELLNESS FOODS PROJECTION (EUR billion) 9,00 8,00 7,00 6,00 5,00 4,00 3,00 2,00 1,00 2009 2010E 2011E 2012E 2013E 2014E 2015E Source: TSMG 8,24 + 32. 5% 4,69 3,54 2,67 1,52 2,01 6,21 To capture the growing demand, food brands are in a race to launch new products. Himalaya International’s natural fruit yoghurt, Parle Products’s baked chips, Amul’s range of functional products (including energy drinks, probiotic ice-creams, probiotic lassi and curd, high calcium milk and reduced salt butter), Frito Lay’s trans-fat and MSG free products, ITC Food’s low cholesterol products, gut beneficial foods are just few examples7. Sugar-free products With diabetes increasing at an alarming rate –the number of people with diabetes was over 45 million in 2010 and is expected to rise to 69. 9 m illion by 2015 –, obesity, hypertension and other lifestyle-related disorders, sugar-free product variants are gaining more space on the retail shelves. While Indians have begun to show a liking to sugar-free products, sugar substitutes (often referred to as â€Å"sweeteners†) do not receive the same welcome. In fact, sweeteners are not yet considered a low-calorie sugar substitute, but a product for people suffering of lifestyle diseases8. Nutraceuticals market Within the wellness products segment, the nutraceuticals market – merger of the words â€Å"nutrition† and â€Å"pharmaceutical† indicating functional foods, beverages and dietary supplements which provide health and medical benefits – is expected to grow exponentially. The 2009 FICCI-EY Nutraceuticals – Critical supplement for building a healthy India estimated the market to be around INR 44 billion (representing one 7 8 Insights on Indian market, NutriConnect, 2009. Sweet eq uilibrium, Progressive Grocer, December 2010. percent of the global INR 5. 148 billion nutraceutical market), growing by an annual 18 percent since 2006, much faster than the global 7 percentaverage. INDIA’S NUTRACEUTICAL GLOBAL MARKET SHARE AND SEGMENTATION Rest of EU; 6% Switzerland ; 3% Italy; 3% UK; 2% France; 6% Germany; 5% Japan; 22% 14% Others; 9% US; 36% Functional foods Rest of Asia; 7% Functional beverages India; 1% Dietary supplements Source: Ernst Young and FICCI 2% 54% Source: Frost Sullivan, Cygnus Growth drivers are: the increasing affluence of working population with changing lifestyles; the reduced affordability of sickness related expenditures (with the Out-ofpocket expenditure constituting 64 percent of healthcare expenditures in India – against the global average of 18 percent – and the average cost of in-patient treatment doubled in the decade 1995-20059); the increasing awareness and media penetration; Andthe increased accessibility to su ch roducts, due to the emergence of new distribution channels. Moreover, due to their high prices compared to conventional foods, the lack of credibility of their benefits among costumers, and the not-yet-implemented regulatory framework, the latent market for nutraceutical products is estimated to be two to four times the existing market size. CONCLUSIONS In India, a new multi-dimensional definition of wellness is emerging, encompassing the individual’s desire for social acceptance, exclusivity and collective welfare. Be it in the services or product sector, the wellness industry in India is showing bright opportunities to wellness providers, especially international players. 9 WHO statistical information system, 2008. We will write a custom essay sample on Wellness Industry in India Essay Example specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Wellness Industry in India Essay Example specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Wellness Industry in India Essay Example specifically for you FOR ONLY $16.38 $13.9/page Hire Writer